Product Description

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.

• Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions
  
• Features a new two-colour design throughout with high-spec artwork
  
• Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these
  
• Combines Grant’s renowned rigorous approach to business strategy analysis with lively examples of current practice
  
• Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant

Product Details

• Amazon Sales Rank: #8815 in Books
• Published on: 2007-06-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 496 pages

Review
“Robert Grant’s “Contemporary Strategy Analysis 6e” is one of those rare strategy textbooks that combine rigor with relevance, provide insights into the determinants of business success, highlight the key points with colorful case examples and does all that in a clear manner that communicates the excitement of the subject matter! It is a superb book and deserves to be the standard textbook at every top business school—just like it is at London Business School.” Costas Markidas, London Business School

From the Back Cover
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with:

• thorough coverage of internet-based strategies
  
• fresh examples of resource-based competitive advantage
  
• improved online resources
  
• additional case illustrations in every chapter
  
• new self study questions.

Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor’s Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

About the Author
Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of the Strategic Management Journal and Strategy & Leadership. His text, Contemporary Strategy Analysis is a pre-eminent textbook in the field and is accompanied by his Cases to Accompany Contemprary Strategy Analysis.

Customer Reviews

Written with a healthy criticisim of different approaches
I used this book during my MBA in City University Business School, London and found it extremely helpful. It covers most of ground and guides the reader through different approaches showing them their pros and cons. It takes the magic out of many complicated concepts and make them accessiable. In some few parts it lacks detail but if taken as an introductry book to business strategy, it serves that purpose well. As a strategy consultant, I always keep it on my self with my favorite "The Mind Of The Strategist".

A great road map for strategic thinking
Great book by someone who is serious about the subject! No "The Art of Strategy according to Lord Nelson" or the like. After reading the book, the reader will be able to think about strategy and judge strategic thinking as applied to real cases. But, better still, it will make the reader curious about strategy and willing to look further into some of the many good references given in the book.

Informative guide to organisational strategic alignment
This book is a core reading in a UK distance-learning MBA programme to which I am enlisted. The author successfully covers the main areas of current strategic thinking in a style that is easy-to-understand and jargon free. I'm glad that the author pays particular attention to organisational resourced-based capabilities and their alignment to key success factors as an enabler for successful implementation (strategic implementation being the main area where many organisations fail).