Brand Management Essentials
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 | Managing Brand Equity by David A. Aaker
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 | Building Strong Brands by David A. Aaker
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 | Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
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 | Strategic Market Management (Strategic Market Managment) by David A. Aaker
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 | Strategic Brand Management (3rd Edition) by Kevin Lane Keller
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 | Best Practice Cases in Branding (3rd Edition) by Kevin Keller
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 | A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
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 | Brand Leadership: The Next Level of the Brand Revolution by David A. Aaker
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 | Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe
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 | Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
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 | The Brand Gap: Expanded Edition by Marty Neumeier
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 | BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom
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 | Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
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 | Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries
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 | Lovemarks: The Future Beyond Brands by Kevin Roberts
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 | The The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
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 | Marketing Management (12th Edition) by Philip Kotler
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 | Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment by Marti Barletta
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 | Principles of Marketing, 12th Edition by Philip Kotler
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 | Marketing Research by Professor David A. Aaker
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