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Brand Management Essentials
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Managing Brand EquityManaging Brand Equity by David A. Aaker
Buy new: $30.11 / Used from: $0.98
Building Strong BrandsBuilding Strong Brands by David A. Aaker
Buy new: $21.60 / Used from: $2.45
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and ClarityBrand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
Buy new: $21.28 / Used from: $5.76
Strategic Market Management (Strategic Market Managment)Strategic Market Management (Strategic Market Managment) by David A. Aaker
Buy used from: $0.01
Strategic Brand Management (3rd Edition)Strategic Brand Management (3rd Edition) by Kevin Lane Keller
Buy new: $133.66 / Used from: $82.99
Best Practice Cases in Branding (3rd Edition)Best Practice Cases in Branding (3rd Edition) by Kevin Keller
Buy new: $44.61 / Used from: $25.00
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First CenturyA New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
Buy new: $10.88 / Used from: $1.24
Brand Leadership: The Next Level of the Brand RevolutionBrand Leadership: The Next Level of the Brand Revolution by David A. Aaker
Buy used from: $3.96
Emotional Branding: The New Paradigm for Connecting Brands to PeopleEmotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe
Buy new: $16.47 / Used from: $4.12
Zag: The Number One Strategy of High-Performance BrandsZag: The Number One Strategy of High-Performance Brands by Marty Neumeier
Buy new: $16.47 / Used from: $14.88
The Brand Gap: Expanded EditionThe Brand Gap: Expanded Edition by Marty Neumeier
Buy new: $14.95 / Used from: $10.75
BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and SoundBRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom
Buy used from: $6.49
Differentiate or Die: Survival in Our Era of Killer CompetitionDifferentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
Buy used from: $3.50
Positioning: The Battle for Your Mind, 20th Anniversary EditionPositioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries
Buy new: $17.79 / Used from: $13.75
Lovemarks: The Future Beyond BrandsLovemarks: The Future Beyond Brands by Kevin Roberts
Buy used from: $9.97
The The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)The The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
Buy new: $45.59 / Used from: $41.03
Marketing Management (12th Edition)Marketing Management (12th Edition) by Philip Kotler
Buy used from: $19.50
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market SegmentMarketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment by Marti Barletta
Buy new: $21.37 / Used from: $11.46
Principles of Marketing, 12th EditionPrinciples of Marketing, 12th Edition by Philip Kotler
Buy new: $156.80 / Used from: $17.74
Marketing ResearchMarketing Research by Professor David A. Aaker
Buy new: $140.03 / Used from: $51.00