 | Ogilvy on Advertising by David Ogilvy
Buy new: $16.47 / Used from: $7.25 The classic which is still extrememly relevant today. David Ogilvy had a user-centered and research-driven approach. he also respected measured results.
|
 | The Brand Gap: Expanded Edition by Marty Neumeier
Buy new: $14.95 / Used from: $12.99 This is a great no-nonsense, practical view on doing brand development work. Great nuggets like the 7 criteria for a good name....
|
 | The Fall of Advertising and the Rise of PR by Al Ries
Buy new: $11.66 / Used from: $1.71 Earned media is becoming the new paid media. If you want to understand brands in the year 2009 - you had best understand the growing importance of true public relations (not media relations)
|
 | Principles of Marketing, 12th Edition by Philip Kotler
Buy new: $156.80 / Used from: $11.27 I haven't read this tome. I have read Kotler on Marketing. Every DCD needs to know the basics of maqrketing
|
 | Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini
Buy new: $12.23 / Used from: $7.95 A great framework for understanding what influences people and pushes them to act
|
Listmania!
