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Quirkology
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Quirkology: How We Discover the Big Truths in Small ThingsQuirkology: How We Discover the Big Truths in Small Things by Richard Wiseman
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Why Beautiful People Have More Daughters: From Dating, Shopping, and Praying to Going to War and Becoming a Billionaire-- Two Evolutionary Psychologists Explain Why We Do What We DoWhy Beautiful People Have More Daughters: From Dating, Shopping, and Praying to Going to War and Becoming a Billionaire-- Two Evolutionary Psychologists Explain Why We Do What We Do by Alan S. Miller
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Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of EverythingFreakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt
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Blink: The Power of Thinking Without ThinkingBlink: The Power of Thinking Without Thinking by Malcolm Gladwell
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The Tipping Point: How Little Things Can Make a Big DifferenceThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
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Ubiquity: The Science of History . . . or Why the World Is Simpler Than We ThinkUbiquity: The Science of History . . . or Why the World Is Simpler Than We Think by Mark Buchanan
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The Social Atom: Why the Rich Get Richer, Cheaters Get Caught, and Your Neighbor Usually Looks Like YouThe Social Atom: Why the Rich Get Richer, Cheaters Get Caught, and Your Neighbor Usually Looks Like You by Mark Buchanan
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Predictably Irrational: The Hidden Forces That Shape Our DecisionsPredictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
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On Being Certain: Believing You Are Right Even When You're NotOn Being Certain: Believing You Are Right Even When You're Not by Robert Burton
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Why Choose This Book?: How We Make DecisionsWhy Choose This Book?: How We Make Decisions by Read Montague
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Nudge: Improving Decisions About Health, Wealth, and HappinessNudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler
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Armchair Economist: Economics & Everyday LifeArmchair Economist: Economics & Everyday Life by Steven E. Landsburg
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The Undercover EconomistThe Undercover Economist by Tim Harford
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More Sex Is Safer Sex: The Unconventional Wisdom of EconomicsMore Sex Is Safer Sex: The Unconventional Wisdom of Economics by Steven E. Landsburg
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The Logic of Life: The Rational Economics of an Irrational WorldThe Logic of Life: The Rational Economics of an Irrational World by Tim Harford
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The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary EconomicsThe Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics by Michael Shermer
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Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your DentistDiscover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist by Tyler Cowen
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Gut Feelings: The Intelligence of the UnconsciousGut Feelings: The Intelligence of the Unconscious by Gerd Gigerenzer
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The Ape in the Corner Office: Understanding the Workplace Beast in All of UsThe Ape in the Corner Office: Understanding the Workplace Beast in All of Us by Richard Conniff
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Evil Genes: Why Rome Fell, Hitler Rose, Enron Failed and My Sister Stole My Mother's BoyfriendEvil Genes: Why Rome Fell, Hitler Rose, Enron Failed and My Sister Stole My Mother's Boyfriend by Barbara Oakley
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Irreligion: A Mathematician Explains Why the Arguments for God Just Don't Add UpIrreligion: A Mathematician Explains Why the Arguments for God Just Don't Add Up by John Allen Paulos
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Innumeracy: Mathematical Illiteracy and Its ConsequencesInnumeracy: Mathematical Illiteracy and Its Consequences by John Allen Paulos
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A Mathematician Reads the NewspaperA Mathematician Reads the Newspaper by John Allen Paulos
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A Mathematician Plays The Stock MarketA Mathematician Plays The Stock Market by John Allen Paulos
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Blind Spots: Why Smart People Do Dumb ThingsBlind Spots: Why Smart People Do Dumb Things by Madeleine L. Van Hecke
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Why People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our TimeWhy People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our Time by Michael Shermer
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How We Believe, 2nd Edition: Science, Skepticism, and the Search for GodHow We Believe, 2nd Edition: Science, Skepticism, and the Search for God by Michael Shermer
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The Science of Good and Evil: Why People Cheat, Gossip, Care, Share, and Follow the Golden RuleThe Science of Good and Evil: Why People Cheat, Gossip, Care, Share, and Follow the Golden Rule by Michael Shermer
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Don't Believe Everything You Think: The 6 Basic Mistakes We Make in ThinkingDon't Believe Everything You Think: The 6 Basic Mistakes We Make in Thinking by Thomas E. Kida
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Survival of the Sickest: A Medical Maverick Discovers Why We Need DiseaseSurvival of the Sickest: A Medical Maverick Discovers Why We Need Disease by Sharon Moalem
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A Mind of its Own: How Your Brain Distorts and DeceivesA Mind of its Own: How Your Brain Distorts and Deceives by Cordelia Fine
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Kluge: The Haphazard Construction of the Human MindKluge: The Haphazard Construction of the Human Mind by Gary Marcus
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Natural Selections: Selfish Altruists, Honest Liars, and Other Realities of EvolutionNatural Selections: Selfish Altruists, Honest Liars, and Other Realities of Evolution by David P. Barash
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Did You Spot the Gorilla? : How to Recognise the Hidden Opportunities in Your LifeDid You Spot the Gorilla? : How to Recognise the Hidden Opportunities in Your Life by Richard Wiseman
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The Economic Naturalist: In Search of Explanations for Everyday EnigmasThe Economic Naturalist: In Search of Explanations for Everyday Enigmas by Robert H. Frank
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Naked Economics: Undressing the Dismal ScienceNaked Economics: Undressing the Dismal Science by Charles Wheelan
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Stumbling on HappinessStumbling on Happiness by Daniel Gilbert
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Sway: The Irresistible Pull of Irrational BehaviorSway: The Irresistible Pull of Irrational Behavior by Ori Brafman
Buy new: $14.93 / Used from: $6.18
This brief and highly readable account by the Brafman brothers explores the psychological forces that produce irrational decisions.
Yes!: 50 Scientifically Proven Ways to Be PersuasiveYes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein
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50 secrets from the science of persuasion--including, the most effective way to persuade guests at a hotel to forego washing towels and sheets for the sake of the environment