Product Description

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.

This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.


Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.

Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

Product Details

• Amazon Sales Rank: #20323 in Books
• Published on: 2009-09-07
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 304 pages

Features

• ISBN13: 9780446548236
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From Publishers Weekly
A digital marketing maven who parlayed a podcast into a thriving career, Joel extends the notion of human interconnectedness by six degrees to the virtual world. With abundant Internet social networking sites and mobile texting, we are all intrinsically connected, he argues in this accessible primer to capitalizing on connections to increase brand awareness. New breeds of entrepreneurs are being created daily, he asserts, using free publishing tools available on the Internet to create brands and develop audiences on a scale that rivals the biggest firms in the world. Joel cites such success stories as Gary Vaynerchuk of Wine Library, who transformed his parents' New Jersey liquor store from a $4 million business to a $45 million one in five years by connecting to Facebook and Twitter and creating a video podcast to lure customers. More than a mere collection of inspirational case studies, the book offers practical advice, from choosing a catchy blog name to tips on Web presentation. Joel has created an eminently readable guide to harnessing the various tools available across the virtual landscape. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author
Mitch Joel is President of Twist Image - an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40.

Customer Reviews

Not a howto book
This is a book for someone who is unfamiliar with the internet. There are terrific tips scattered throughout, some of which I could really use. My problem with it is that a huge chunk of space is devoted to convincing the reader how important the internet is, how useful it can be in creating a successful business model in this new and exciting digital world. I already know I want to create a presence. I think anyone who picks up this book already knows s/he wants to create a presence. The question is how, but this is not a howto book.

Mitch Joel throws out a bunch of examples of things we can consider doing for our business: pod casts, widgets, blogs, etc. There's not much information about how to get started doing a pod cast, just that we should consider doing it and why it could help. There seems to be an assumption that the audience would be familiar with the technology enough to know how to get started, but such a reader would not need this book.

Just the basics
It's a good book on the basics of social networking. But if you are already over that it's a waste of time.

Empowering look at Web 2.0
"Six Pixels of Separation" by Mitch Joel helps businesspeople understand the relevance of social media and how to succeed in a Web 2.0 world. Mr. Joel clearly explains both the challenges and the opportunities to be had from embracing change. He is specific about the technologies and methodologies that have worked for others, inspiring readers to plan and start their own projects as well.

As a successful entrepreneur and author of popular blogs and podcasts, Mr. Joel is indisputably a highly credible subject matter expert. While the book is very informative throughout, the author is probably at his best when he explains how online communities work to facilitate meaningful dialogues between producers and consumers. We come to understand that these new dynamics must be better understood by businesspeople if they wish their brands to remain relevant to their customers in the future.

I highly recommend this timely and well-written business book to everyone.