Product Description

There's much more to being a professional photographer than simply taking great pictures. Today's self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that-and much more. In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as "Focus Your Image," "Sharpen Your Client Focus," "Identify Your Market," and the ever-important "Spot Trends," here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.

Product Details

• Amazon Sales Rank: #53666 in Books
• Published on: 2004-01-01
• Released on: 2004-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

Features

• ISBN13: 9780817459260
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author
Elyse Weissberg was a photo rep based in New York City. She was known in the industry for winning top accounts for her clients, as well as for the boundless energy, intelligence, and enthusiasm she brought to her work. Elyse Weissberg died an untimely death in July 2001.

Customer Reviews

Not what I expected
I'm a portrait/wedding photographer who is just starting out on my own. I thought this book would be helpful to get more business. Unfortunately, this book is geared more towards someone who wants to sell their work to advertising agencies or other print media. I gleaned a few things from the book, but overall it was not what I needed. I think the title is a bit misleading.

The best I've seen so far
I first looked at this book in the library and then later put it on hold for the next available copy and it's going to take months before I get to read it again since there is such a long waiting list for the book. I think it is the best book I've seen so far on Marketing and Promotion for Photographers. Elysee Wiesberg what a gem you are for passing on this invaluable information! Good practical information and advice for the business side of photography. Glossy issue with great photos. I think I'm going to buy it since it will make a great reference book.

Great, "get-serious" book
I like this book a lot.
It has ton's of useful information, has a lot of images-examples, information about industry, good tips almost on every aspect of marketing for photographers.

The only reason why I didn't gave it all-star rating is that I have found some info in there out-dated.
Still, I'd get it if I were you.