Product Description

Portrait and wedding photographers will find scores of proven-effective strategies for starting a new studio or improving an existing one in this thoroughly updated edition of an industry classic! Filled with real-life insights only a professional studio photographer would know, The Business of Studio Photography provides practical advice and surefire strategies for every aspect of operating a photography studio: from choosing a location, financing, and equipping the business to pricing jobs, negotiating with photo labs, and selling to the public. There are scores of no-nonsense guidelines for devising short- and long-term business plans, handling paperwork effectively, conducting public relations and self-promotion programs, and more. This updated and expanded edition includes an all-new section on the use of digital photography by the studio photographer, as well as completely updated lists of websites, equipment, books, and other photography resources. The book also features dozens of sample equipment checklists and forms, all ready to copy and use immediately. This is the definitive one-stop reference of professional tips and techniques for every studio photographer!

Product Details

• Amazon Sales Rank: #97532 in Books
• Published on: 2002-09-01
• Released on: 2002-09-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 336 pages

Features

• ISBN13: 9781581152548
• Condition: USED - VERY GOOD
• Notes:
• Click here to view our Condition Guide and Shipping Prices

Review
An investment in the book could help photographers avoid some of the distress of a highly competitive studio business -- Studio Photography

It is the most useful manual on studio startup that I have ever seen -- Bob Snell, Technical Editor, Shutterbug

Launch and run a new photography studio or make an existing one work more efficiently through Edward Lilley's Business of Studio Photography, a business guide written by a veteran photographer and studio owner. From choosing a location to financing the business, this provides valuable keys to operating a studio photography venture -- The Midwest Book Review

About the Author
Edward R. Lilley has run a successful photography business for more than 25 years. He has been awarded the titles of Master of Photography, Master of Photographic Art, Qualified Wedding Photographer, and Certified Professional Photographer by the Professional Photographers of America. He lives in Harwich Port, Massachusetts.

Customer Reviews

The Best I Have Seen So Far....
This is the best book on how to run the "business" aspect of a photography studio that I have seen. It's obvious that the author is very experienced in the profession and the book is loaded with tips and personal experiences that will save you time, stress, and money. I thought I could just open up a photography business and be successful, but after reading this book I found out that there was a lot I didn't know. I'm still going to pursue a career in photography, only now I'll be much smarter about it. READ THIS BOOK if you are thinking about making a living in photography!

Best Book on the BUSINESS of Photography Ever
This is the best book on starting a photography BUSINESS I've ever read. This is for the photographer who already knows photography but needs help with the business side of running a studio -- from how to keep financial records to marketing your work. Lilley explains details of how to develop your price list, issues about whether to buy or lease equipment, tax issues, real estate, advertising, etc. It doesn't have ANY photos or very little technical how-to because it is a book on the BUSINESS of photography. If I had had this book 20 years ago I would have opened my studio then instead of waiting until now. This should be considered the Bible of photography business. This and Steve Sint's wedding photography book are must-reads for anyone entering the photo business.

Don't Start a Business Without It
I bought this book based on the very positive reviews on Amazon. It's apparent why this book is rated so highly. The author exudes common sense. We all like to think we're common sensical people, but sometimes our opinions and the ideas we form keep us from seeing the entire picture. That's where this book comes in. The author relays his vast photography business experience in terms that we can easily comprehend. His style is very encouraging versus a lot of warnings. Anyone who is even in the thinking stages of starting a photography business - whether on a small scale or large - owes it to themselves to read this book first.