Product Description

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Product Details

• Amazon Sales Rank: #38631 in Books
• Published on: 2008-03-06
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

Features

• ISBN13: 9781856695398
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author
Tony Morgan teaches Visual Merchandising at the London College of Fashion and is head of the VM department at the Fashion Academy in London. He was previously at Selfridges for 18 years where he was manager for visual merchandising and currently runs his own creative retail consultancy.

Customer Reviews

A must for retailers!
At last a book that that not only explains the concept of visual merchandising, but also demonstrates how to implement the various techniques that help promote retail sales.

The book is divided in to easy to read chapters from window displays to in-store layouts and even covers a brief history of window displays. This book is a MUST for retailers, it covers areas of visual merchandising that are often forgotten- ambience, signage, window props, colour and mannequins.

I found the section on store design particularly interesting.

From fashion to home the book has been clearly well researched.

The generous amount of images have been sourced from the worlds influential retailers (Japan, Paris, Hong Kong, USA and UK to name a few) and the illustrations are a useful tool to help explain the principles of visual merchandising.

Visual Merchandising: Windows and In-Store Displays for Retail
Well written, great photography & illustrations. The text is approached logically with clear explanations of practical, real information that can be applied immediately. A 'must have' for anyone entering the Visual Merchandising field or for retailers needing to 'up their game' or train staff. Gave me a good understanding of how the visual merchandising field is structured, who does what, how to layout a retail space correctly and guidelines & approaches for creating effective displays. Great book.

Essential if you're opening, managing or designing a store
Watch Video Here: http://www.amazon.com/review/R3I2B281HI4SWX This book is essential not just to retail store designers but also to business people in retail.

The book takes an in depth look at all subjects relating to merchandising. It takes care to help readers understand every aspect of it.

There are 6 main chapters namely, The Role fo the Visual Merchandiser, Store Design, Windows, In-store Visual Merchandising, Mannequins, The Visual Merchandiser's Studio. The titles of the chapters are pretty self explanatory.

They get down into the details of concept and provides tons of examples and case studies from the real world. Some of the big store names featured includes Lane Crawford, Atelier 1 and Giorgio Armani.

There are lessons on how stores can be designed, right down to the placing of lights and placement of shelves. Readers can also learn how to create ambience, carry out sales promotions, improve the usage of signages and fixtures and many other useful techniques.

I've to say it again. This book is essential if you're opening or managing a retail store or helping to design one.