 | The Social Life of Information by John Seely Brown
Buy new: $12.89 / Used from: $3.97 This is the book that largely started the Social Software / Networking / Media landslide.
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 | Ambient Findability: What We Find Changes Who We Become by Peter Morville
Buy new: $19.77 / Used from: $8.95 One of the best books about the intersection of information architecture and how people communicate today. This book is fantastic.
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 | Smart Mobs: The Next Social Revolution by Howard Rheingold
Buy new: $11.53 / Used from: $4.49 You can't be a Social X devote without reading Howard's book.
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 | The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle
Buy new: $10.17 / Used from: $1.99 John's book on Google gives a good background on Search and how rapid change and development can breed success
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 | Six Degrees: The Science of a Connected Age (Open Market Edition) by Duncan J. Watts
Buy new: $12.21 / Used from: $5.21 Without network theory, Social Media quickly falls apart.
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 | The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke
Buy new: $10.85 / Used from: $0.53 Cluetrain gives the underpinnings for what makes Social Media possible - namely communication both internal and external to an organization.
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 | Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: $16.47 / Used from: $8.99 Scoble gives an overview of how communications through blogging is now an accepted best practice for any company.
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