One of the best, most friendly web marketing books we have ever read. Strategies to create the website netpreneurs envision.
An excellent resource for do-it-yourselfers. You have details, directions and worksheets.

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Product Description

Beginning steps for owners of small business websites, including customizable worksheets, search engine optimization basics, keyword tutorials, linking strategies, success stories and articles by experts including Catherine Seda on pay-for-performance advertising do's and don'ts.

Lay flat workbook format lends itself to customization for the reader's business and strategy.

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Product Details

• Amazon Sales Rank: #723305 in Books
• Published on: 2005-05-01
• Released on: 2005-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 144 pages

Review
An excellent resource for do-it-yourselfers. You have details, directions and worksheets. It's the worksheets I value most. -- Joan Friedlander in the Return to Wisdom, Lifeworkpartners.com

One of the best, most friendly web marketing books I have ever read. Strategies to create the website netpreneurs envision. -- Heidi Richards, Rose Marketing on a Daisy Budget, Publisher, PetalsNCents Marketing Ezine, November 2004

About the Author
Peggi Ridgway is an award-winning writer, the author of several books and a web marketing coach and consultant. Ridgway has worked with dozens of small businesses, consultants and entrepreneurs in writing and optimizing the content of their websites and using natural, low cost methods for site promotion.

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Customer Reviews

Money well spent
"Successful Website Marketing" is an excellent resource for online business owners. In reading it, I received a list of ideas:

How to write a business proposal
Promotional tips and focus calendar
Goal setting
What is your focus product
How to set up a web-ready website
Deciding on the purpose of your website
What actions do you want your visitors to take
Where and how to make links
Building an opt-in mailing list
Using web promotions

This book is worth the money spent to get a step-by-step guide to how to build and market your website and online business. You may want to order more than one copy so that you can write in one now using the worksheets, etc. and save the other one for later reference.

Great step-by-step plans
"Successful Website Marketing" explains what you need to know to set up and promote your Web site.

Especially valuable for beginners and non-techies, it is written in clear, easy to understand language. The included worksheets help you to apply the information presented to your Web site project.

If you feel overwhelmed by the idea of setting up a Web site, this book will help you. It walks you through the process in a series of simple steps. Whether you plan to create your Web site yourself, or hire a designer, "Successful Website Marketing" will help you to build a site that will fit in with your business and overall marketing plan, and will show you how to effectively promote it without breaking the bank.

This book is an action plan that cuts through the jargon to help you get your Web site up and running.

Makes You Think About Your Website
While this book covers the usual topics such as search engine optimization, the first part of the book makes you think before you act. Chapters deal with figuring out what your real product is, positioning, and branding. If you understand these topics before you start building the website, you will ultimately be more successful.