Product Description

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Product Details

• Amazon Sales Rank: #153080 in Books
• Published on: 2006-10-06
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 672 pages

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.

Customer Reviews

Good reading
This is a fine textbook. It gives background on the subject and examples of many of the ingredients that comprise astute business acumen.

Entrepreneurship
This book looked absolutely brand new, not a mark or bent page anywhere. I use it a lot for my class and it is very helpful. I would recommend this book to anyone interested in pursuing a career in entrepreneurship, you will learn a lot!

Excellent quality, value, and customer service. Thanks.
The book was delivered quickly and served it purpose for my class. The book was in excellent shape and I highly enjoyed the savings. Thanks for a job well done.