Product Description

Most companies do not survive the upheavals of change and competition over the long haul. But there are a few remarkable firms that have withstood the test of several centuries. What hidden lessons do they hold for the rest of us? Arie de Geus, the man who introduced the revolutionary concept of the learning organization, reveals the key to managing for a long and prosperous organizational life.

The Living Company speaks not just to aspiring leaders, but to anyone trying to adapt to a turbulent business environment. Only those steeped in the habits of a living company will survive.

"This profound and uplifting book is for the leaders in all of us. Arie de Geus challenges most of the conventional wisdom in management thinking today."

-Dr. James F. Moore, author of The Death of Competition

"Arie de Geus gives leaders of the future an indispensable guidebook in which commitment to values, people, learning, and innovation defines the living company. It's in my book bag."

-Frances Hesselbein, President and CEO, The Drucker Foundation

Product Details

• Amazon Sales Rank: #67591 in Books
• Published on: 2002-06-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

Features

• ISBN13: 9781578518203
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Amazon.com Review
The average life span of a Fortune 500 company is less than half a century, yet there also are corporations around the world that have been in business for 200, 500, even 700 years. Arie de Geus, a retired Royal Dutch/Shell Group executive, maintains after studying both extremes that the most enduring treat their companies as "living work communities" rather than pure economic machines. The Living Company: Habits for Survival in a Turbulent Business Environment persuasively outlines his resultant prescription for organizational longevity.

From Library Journal
According to a study conducted by Royal Dutch Shell, where the author worked for 38 years, the average life expectancy of Fortune 500 firms is 40 to 50 years. Many such companies don't survive beyond a few years, while others have existed for over 200. Why? De Geus, widely credited with originating the concept of the learning organization, writes: "Companies die because their managers focus on the economic activity of producing goods and services, and they forget that their organizations' true nature is that of a community of humans." He summarizes the components of the long-lived company as sensitivity to the environment, cohesion and identity, tolerance and decentralization, and conservative financing. In this insightful study, he describes how today's managers and staff should strive to develop a living company and increase its life expectancy. An important work; recommended for academic libraries.?Lucy T. Heckman, St. John's Univ. Lib., Queens Village, N.Y.
Copyright 1997 Reed Business Information, Inc.

Review
"...in contrast to the common gaggle of management books, few of which can truthfully be called thought-provoking, The Living Company is one that deserves a read." -- Training, September 1997

"A seminal book that will initiate far-ranging discussions regarding the nature and purpose of the company." -- National Productivity Review, Autumn 1997

"Arie de Geus has written an excellent book that gives senior executives and board members provocative insights into success." -- Directors & Boards, Summer 1997

"Biology is turning up in the strangest places. Just consider Arie de Geus' THE LIVING COMPANY. With a light touch and an interesting variety of examples, de Geus employs biological metaphors in order to analyze corporate management. His provocative stories also draw upon experiences from his nearly 40-year career at Royal Dutch/Shell Group.... de Geus provides an interesting challenge to basic assumptions about the way companies work." -- Business Week, July 14, 1997

"THE LIVING COMPANY earns a spot as one of this year's best business books" -- Quality Digest, May 1997

Customer Reviews

The Organization as the Organism !
Arie de Gues is known to some management students as the person whose research spurred Peter Senge to do work on the "learning Organisation". In this book Arie talks about the evolving notion of the organization as a living being, instead of just an "economic entity" whose main purpose of existence is to survive, fulfill its potential, and to become great. Plain talking and cutting free from jargon, Arie illustrates this idea with examples from his career in Royal Dutch Shell and the studies Shell had carried out on long lasting and big organizations (they found only around 40 odd !!). This book needs to read by entreprenuers, business people and academicians to look at their organizations as some thing else apart from a money making machine ! Revolutionary!!

This book is must reading for any leader or aspiring leader!
Arie de Geus is probably the most unique business thinker around. He combines the pragmatism of someone who had a very successful career at Shell with the curiosity of a talented academic. Behind this unique perspective is a deep appreciation for people. Most of us automatically relate to organizations like Newton related to the natural world, as one big physical mechanism. We casually talk about "aligning parts of the organization", "operating in organizational smokestacks or silos", and "fixing communications channels". Mr. de Geus helps us learn to think about organizations from the natural perspective, as living organisms, subject to many of the same limitations and forces as individual people are. When you read this book, you will become a much better and more effective person in all parts of your life. You will also feel better about yourself, and make those around you feel better about themselves. Read THE LIVING COMPANY today. This book is a wonderful gift to us all!

the living book
If I have to stay with only one business book in my shelf( I have more than 300 in the last count), the living company would be this book. My review will be more emotional I think. This is so, because the way this book touched me. I read it three times and some time think I have to read it again.

This is a very similar with the "Built to last", one of the bestsellers of Amazon. If you liked that book this will be an excellent complement of your reading and thoughts.

Perhaps this is the book that a Startup's CEOs should had read before launch their enterprise, because one of the characteristic of a living company is that they are conservative in their finances.

De Geus wrote a book that it is not limit to a period of time like recent books dot com books. By this I mean that you can go back to it and reapply its contents in your business reality again and again.

An import thing to say is that this is a book of principles, not rules or easy steps to success. Although the author is going to show you that there is a pattern in all the living company, he goes beyond that, showing the root that origin these patterns. The principles was constructed by observing companies, specially Royal Doutch/shell, were Arie de Geus worked for many years, but with the help of other disciplines like psychology and biology, which study the behavior and life of humans and animals. To discuss about innovation for instance, you will observe how a specie of bird is very smart to pass a learning to the whole specie. And to understand how we react or anticipate an external change in our business, it will be useful to look some psychology's theories about the human mind, and so on.

Don't think this is a book for academic public, it is not. You will find not only theories but many examples and cases of the thesis of De Geus. But it is different, I think, of the recent business book. Some times it seems so easy to look a successful company today and says "look, this is what you have to do in your company". A couple of years ago you could find many books explaining why Netscape was so great. Where are Netscape now?. It would not pass in the test of time.

So if you are only worried to make your money no matter what is going to happen to your company, this is not a book for you. Probably you are Jim Clark type. Read the new, new thing instead. But if you thing that management is more than stock options ( I said more. I am saying that is a consequence not the only objective), if you believe the every company must have a reason to exist, if you believe the people are important, than I guarantee, you gonna like this book, tell me about