![]() | Innovation and Entrepreneurship by Peter F. Drucker
Buy new: $11.86 / Used from: $7.50 First classic book about innovation and entrepreneurship that every entrepreneur should have.
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![]() | Entrepreneurship by Robert Hisrich
Buy new: $128.76 / Used from: $39.99 This is one of the best textbooks available today. Both of these professors are on the Academic Advisory board for the Global Entrepreneurship Institute.
Together we have created the Entrepreneurship Annual Editions textbook that is required reading with the Hisrich and Peters textbook.
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![]() | New Venture Creation: Entrepreneurship for the 21st Century with Online Learning Center access card by Jeffry Timmons
Buy new: $97.36 / Used from: $11.59 Are you ready to jump into entrepreneurship for the first time? Need a comprehensive book that covers "everything" about entrepreneurship? Then, this is THE book written by THE master of entrepreneurship. Don't hesitate about the price. Get it!
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![]() | Sam Walton: Made In America by Sam Walton
Buy new: $7.99 / Used from: $0.01 An excellent book about America's most successful entrepreneur.
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![]() | The Origin and Evolution of New Businesses by Amar V. Bhide
Buy new: $21.37 / Used from: $13.35 An excellent, very well-researched book that describes the practice of entrepreneurship.
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![]() | Direct from Dell: Strategies that Revolutionized an Industry by Michael Dell
Buy used from: $3.34 An excellent book behind the start-up of one of the most innovative entrepreneurs.
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![]() | Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter
Buy new: $27.00 / Used from: $18.75 This is THE classic book on business strategy and strategic implementation.
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![]() | Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz
Buy new: $15.95 / Used from: $0.01 What a great story of a very determined and very visionary entrepreneur. Get this book and you will be motivated!
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![]() | The Road to Serfdom by F. A. Hayek
Buy used from: $53.00 A classic work in political philosophy, intellectual and cultural history, and economics, The Road to Serfdom has inspired and infuriated politicians, scholars, and general readers for half a century.
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![]() | Free to Choose: A Personal Statement by Milton Friedman
Buy new: $9.75 / Used from: $4.50 Often described as one of the most influential economists of the last century, Friedman led the Chicago School of monetary economics, which stresses the importance of the money supply in determining inflation and business cycles.
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![]() | In Search of Excellence : Lessons from America's Best-Run Companies by Thomas J. Peters
Buy used from: $4.99 This book was written in 1982 and it's lessons still hold true today to become a classic.
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![]() | Built to Last: Successful Habits of Visionary Companies by Jim Collins
Buy new: $18.15 / Used from: $11.81 Provides sounds advice to entrepreneurs in these uncertain times.
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![]() | A History of Knowledge: Past, Present, and Future by Charles Van Doren
Buy new: $11.53 / Used from: $0.99 Sets the groundwork for understanding entrepreneurial capitalism and other cool things about business and the modern world came together.
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![]() | The Wealth of Nations (Bantam Classics) by Adam Smith
Buy new: $7.99 / Used from: $2.95 If you are studying entrepreneurship and the formation of entrepreneurial capitalism, then this is the book that pretty much started it all.
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![]() | Skunk Works: A Personal Memoir of My Years of Lockheed by Ben R. Rich
Buy new: $10.87 / Used from: $1.72 What a great book about a creative disrupter. If you can find this book, buy it! It is worth the effort tracking it down!
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![]() | Against the Gods: The Remarkable Story of Risk by Peter L. Bernstein
Buy new: $13.57 / Used from: $4.85 Entrepreneurship, risk, and uncertainty are long-time bedfellows, and they push the entrepreneur to the limit. Peter Bernstein, in Against the Gods, the Remarkable Story of Risk, describes that the modern concepts of risk dates back more than 800 years with the early principles of gambling.
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![]() | The Capitalist Philosophers: The Geniuses of Modern Business -- Their Lives, Times, and Ideas by Andrea Gabor
Buy used from: $6.03 Explores the other fathers of modern business management theory. The portraits in her book provide a taxonomy of managements rich multidisciplinary heritage. She looks at individuals who profoundly shaped the course of the twentieth century."
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![]() | DIFFUSION OF INNOVATIONS, 4TH ED. by Everett M. Rogers
Buy used from: $9.91 If you are studying marketing and how to launch a new product, you will need this classic. It has been in print since 1963 for a good reason.
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![]() | The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) by Clayton M. Christensen
Buy new: $12.23 / Used from: $3.99 Another great business thinker, Harvard Business School professor Clayton Christensen, released The Innovators Dilemma: When New Technologies Cause Great Firms to Fail in 1997. It was one of the most popular books of its time. It still is sound today!
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![]() | Crossing the Chasm by Geoffrey A. Moore
Buy new: $12.23 / Used from: $5.78 Describes how some innovations make the leap from early adopters and innovators into the mainstream consumer marketplace through incredible demand-pull. The pull is so strong that the innovation quickly becomes a commodity. Commodity products are based on widely available standard components and typically have little differentiation.
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![]() | The Sources of Innovation by Eric von Hippel
Buy new: $30.56 / Used from: $10.00 Describes lead users as those who are ahead of the majority of the marketplace. The lead-user phenomenon is that lead users are in a unique position to provide accurate, insightful data on needs related to future conditions of the industry, and they are also in a position to benefit significantly if they find a solution to their particular problem.
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![]() | Winning in High-Tech Markets: The Role of General Management : How Motorola, Corning, and General Electric Have Built Global Leadership Through Tech by Joseph G. Morone
Buy used from: $0.16 An excellent book that presents the case for the pioneering trailblazer in new product market entry strategy.
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![]() | Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course by Leonard M. Lodish
Buy used from: $16.80 We created an innovative entrepreneurial marketing class for one of the largest MBA/Marketing programs in the world. After scouring and reviewing all the books out there. We selected this book for the required reading list.
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![]() | Marketing Management (12th Edition) by Philip Kotler
Buy used from: $25.98 If you want to understand marketing, from the world's most respected expert on the topic, then get this book! This is it! This is the classic book for all academic programs.
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![]() | Product Design and Development by Karl Ulrich
Buy new: $107.30 / Used from: $80.00 Do you want to know how design, develop, and launch a product? (Quickly!) This is the best book out there. Based on some excellent MIT classes, this is the number one book for combining business and new product design.
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![]() | New Products Management by C. Merle Crawford
Buy new: $144.15 / Used from: $90.99 This is a priceless gem for an entrepreneur looking to launch the first product, or for anyone on a new product team! You will highlight every word in this book!
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![]() | Marketing High Technology by William H. Davidow
Buy new: $26.60 / Used from: $0.01 Davidow presents the case for marketing through crusaders. Davidow is a general partner with Mohr Davidow Ventures in Menlo Park, California. Before forming this venture capital firm, he was senior vice president of sales and marketing for Intel Corporation and helped lead the renowned Intel 8080 and 8086 processors to their rightful success.
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![]() | The Perfect Store: Inside eBay by Adam Cohen
Buy new: $10.87 / Used from: $0.01 Excellent discussions about the most successful Internet company, and about the transition of management practices from entrepreneurial to professional.
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![]() | The HP Way: How Bill Hewlett and I Built Our Company (Collins Business Essentials) by David Packard
Buy new: $11.66 / Used from: $0.40 One year after HP was formed in 1947 it had 111 employees and sales of $679,000. Over the next ten years the start-up grew to 1,778 employees and $30 million in sales. By the time co-founder David Packard retired from HP in 1993, it had 96,200 employees and $20.3 billion in sales. Packard make some interesting points related to fast-growth organizations.
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![]() | The Lexus and the Olive Tree: Understanding Globalization by Thomas L. Friedman
Buy new: $23.10 / Used from: $5.84 Great book to understand the basics of globalization and the impact of globalization in the future.
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![]() | Nerds 2.0.1 by Stephen Segaller
Buy used from: $0.33 A fun book to understand the beginning of the Internet and computer industry related to the Internet.
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![]() | Angel Financing: How to Find and Invest in Private Equity by Gerald A. Benjamin
Buy new: $47.45 / Used from: $5.00 A great book to understand the basics of how the angel investment community functions.
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![]() | Inside Secrets to Venture Capital by Brian E. Hill
Buy used from: $6.76 A great book to understand the basics of how the venture capital industry works.
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![]() | You Can Negotiate Anything by Herb Cohen
Buy used from: $0.01 Entrepreneurs who will be negotiating their term sheets with investors should review this book! Good luck!
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![]() | The Ernst & Young Entrepreneur of the Year Award Insights from the Winners' Circle by Gregory K. Ericksen
Buy used from: $0.01 This might be a tough book to find, but it profiles some of the world's best entrepreneurs by the director of the program. It is well worth the challenge of finding it.
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![]() | It's Not About the Bike: My Journey Back to Life by Lance Armstrong
Buy used from: $2.74 A great book that inspires all who read it! I had the chance to hear Lance speak. I still get motivated to this day.
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![]() | Annual Editions: Entrepreneurship, 5/e by Robert Price
Buy new: $30.00 / Used from: $6.99 This is one of the books I developed for McGraw-Hill. It gets bundled with all kinds of other cool books. It is used in colleges all over the world.
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![]() | Annual Editions: Internet and Business 01/02 by Robert W. Price
Buy new: $20.93 / Used from: $2.00 This is one of the books I developed for McGraw-Hill. It gets bundled with all kinds of other cool books. It is used in colleges all over the world.
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![]() | Roadmap to Entrepreneurial Success: Powerful Strategies for Building a High-Profit Business by Robert W. Price
Buy used from: $11.55 I am so proud to see my book in hundreds of libraries around world! I am always impressed to see emails from people who have read it!
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