 | Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
Buy new: $17.54 / Used from: $6.87 The best non-fiction book I have ever read! Good to great tells you, hands-on, how great leaders should be - and even better how you should be even if you are not a leader! A book you should read even if you don't work in a high-tech b2b company.
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 | Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey A. Moore
Buy new: $11.53 / Used from: $0.86 Technology goes through stages of adoption - from a prototype on the table of the innovator to (possibly) a wide adoption and commoditization. Each of these stages have their own traits and ways that the people who own the product or idea should act to get it to further adoption and more revenue. A great book from day one in your high-tech company!
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 | Clockspeed : Winning Industry Control in the Age of Temporary Advantage by Charles H. Fine
Buy new: $15.39 / Used from: $1.08 Amazing book on how each industry has its pace and how that defines it!
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 | Innovation: The Five Disciplines for Creating What Customers Want by Curtis R. Carlson
Buy used from: $7.53 Great guide how to structure innovation and make it more customer focused.
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 | How The Mighty Fall: And Why Some Companies Never Give In by Jim Collins
Buy new: $16.31 / Used from: $10.28 Why do some companies fall from greatness? Why do some people burn out and fade away? Hubris, grasping over too much, but of course employing/surrounding oneself with the wrong people. A must read.
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 | Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
Buy new: $17.16 / Used from: $9.59 A guide of how to craft presentations or market messages to make them remembered. Very hands on and a very easy read. I can't apply it right off in in my everyday b2b keynotes, but it is a good inspirational source.
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 | The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen
Buy new: $21.75 / Used from: $6.77 Scarily enough this book tells you exactly why big organizations can't innovate (or even do disruptive things whatsoever) - and how they should act. A great guide if your company has been around for more two years and your first product has been out on the market for a while.
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 | Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company by Andrew S. Grove
Buy new: $11.53 / Used from: $1.75 A good eye opener that all people who manage companies should read. Ask yourself questions everyday on why and what you are doing.
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 | Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable) by Peter Cheverton
Buy new: $40.50 / Used from: $35.98 A good hands on guide on sales techniques for companies. Read as soon as you can if you work at a b2b-corp.
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