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Great Small Business Marketing Reads
By an Amazon.com customer
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and SellingBook Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
Buy new: $11.02 / Used from: $9.27
Great book for the service professional
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
Buy new: $11.10 / Used from: $2.96
Not really a marketing book, every small business owner needs this perspective
Tested Advertising Methods (Prentice Hall Business Classics)Tested Advertising Methods (Prentice Hall Business Classics) by John Caples
Buy new: $10.76 / Used from: $6.95
Really old book that says it all
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Buy used from: $8.50
Gets at the heart of how to use PR in the Internet age
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROILead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll
Buy new: $21.33 / Used from: $14.87
Great advice, particularly in the lead nurturing category
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting AnythingThe Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
Buy new: $17.79 / Used from: $12.99
Again, not so much a marketing book, but a great motivational read
Permission Marketing : Turning Strangers Into Friends And Friends Into CustomersPermission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Buy new: $17.15 / Used from: $4.93
Real eye opener on the subject of being found
Call to Action: Secret Formulas to Improve Online ResultsCall to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg
Buy new: $16.49 / Used from: $3.98
Great book on getting more out of your web pages
The Experience Economy: Work Is Theater & Every Business a StageThe Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine
Buy new: $21.56 / Used from: $2.13
Best book written on the customer experience
The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary LifeThe Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life by John Assaraf
Buy new: $17.13 / Used from: $4.99
Finally someone brings quantum physics to marketing a business
Duct Tape Marketing: The World's Most Practical Small Business Marketing GuideDuct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch
Buy new: $10.19 / Used from: $4.65
Duh, of course I believe you need this book!