Product Description

Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing - inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations - and covers all major areas of media, including the World Wide Web.

Product Details

• Amazon Sales Rank: #823229 in Books
• Published on: 2001-06-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 432 pages

From the Back Cover

Customer Reviews

Using Book in Class
This is an interesting book. I am using it for my Writing for Mass Media class. The author puts at least 5-10 exercises at the end of each chapter for you to review the concepts which were talked throughout the chapter. Not really a sit down and read book, but does go over writing for media basics.

Great book!
This book has helped me tremendously in my class. I'm glad I bought it from Amazon b/c it was very affordable.