Product Description

The name Harley-Davidson is recognized the world over as an icon of the American lifestyle and the American Dream. In 2002, the legendary motorcycle manufacturer celebrates the 100th anniversary with a travelling exhibition, an array of television programming and online events, and this publication. The author is the grandson of the founder and the man who has personally styled some of their most popular bikes. "Willie G." - a god among Harley fanatics and the spirtual and stylistic life blood of the the company - tells the inside story of the family business. The book contains over 500 illustrations including rare and unseen photographs from the Harley Davidson archives which feature races, rallies, famous faces and more. Willie G's narrative includes family reminiscences about the company's origins; insight into the making of Harley's classic models; personal views about custom bike styles and the freewheeling biker life; and behind-the-scenes accounts of the company's dark days and stunning revival.

Product Details

• Amazon Sales Rank: #45421 in Books
• Published on: 2002-10-11
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 288 pages

From Publishers Weekly
With sexy full-page photo spreads and plenty of motorcycle lore, this commemorative volume celebrates the centennial of the legendary motor company. Davidson, vice president of Styling at Harley-Davidson and the grandson of one of the original founders, gives a decade-by-decade account of the company and the rise of biker culture. He describes the tinkerers perfecting the "motorized bicycle" in the basement of the Davidson family home in Milwaukee, Wisc., in 1903; the role of women riders-who were among the bike's earliest enthusiasts-and H.O.G. rallies and socials; and, of course, the postwar decades when rebel types "eager to have too much fun" captured the public imagination and forever changed the image of the motorcycle. The book includes two-page spreads of motorcycles for years during which Harley offered a new design, and Davidson shares his own passion for the machines and his memories of the family business throughout.
Copyright 2002 Reed Business Information, Inc.

From Booklist
This absolutely gorgeous oversize book documents the first century of Harley-Davidson motorcycles--or "motorized bicycles," as they were referred to in earlier days. The author's history of the company has a personal touch, since he is the grandson of one of the four founders. In chapters covering two decades at a time, he chronicles the business side of the company and the mechanical evolution of the product. And what a product it has been--each step in its development is illustrated here with bountiful photographs, many of which came from Davidson's personal collection and company archives. This book is a firm invitation to take to the open road, and all the publicity hype behind its publication, including an initial print run of 250,000 copies, will mean that readership interest will be high. A book to savor. Brad Hooper
Copyright © American Library Association. All rights reserved

Review
100 years of inspired ad campaigns from Harley-Davidson--a book to entertain Harley fans and collectors of classic Americana alike. 100 Years of Harley-Davidson Advertising takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century. The book revisits famous campaigns, laid out decade by decade, from the "Gee Dad! Buy me a Harley-Davidson" campaign of the 1920s to "I Am Woman. Hear Me Roar" in the '80s, showing how Harley-Davidson has remained in tune with the times--and often ahead of its time. The perfect companion to Willie G. Davidson's 100 Years of Harley-Davidson, this book will become an instant collector's item.

Customer Reviews

Great Stories...Incredible Photos
Harley-Davidson motorcycles hardly seem, at first thought, the appropriate topic for a glossy coffee-table type book. Having carefully cultivated a rebel image, Harley has for decades revelled in such perceptions, while customarily watching monied professionals drive off the lot on a Softtail. It's the ultimate in "irony advertising".
But the Harley story is also an American story, one of tales from the road across the USA. The company, celebrating its 100th year, is one of the few motoring ventures that maintains an image of quality vastly superior to Japanese knockoffs, primarily because of its storied history and presentation in culture for the last 100 years.
The story of the Harley Davidson corporate mentality, its financial devastation and recovery, and its appeal to an American society that loves its image takes up a good deal of space in this book, and makes for fascinating reading. In fact, the story alone would be worth a somewhat reduced price of admission (this book is expensive, after all), but the photography makes this a big keeper.
Double page after double page of legendary Harley models, dating back to the 1900's, capture the imagination, and the beauty of design in an incredible light. Photos from across the country call out for road trips. The photos capture much more than the HOG they portray - they are an invitation to hop on for a ride through American history.
This book is an excellent Christmas gift for anyone who owns, or always wanted to own their own Harley.

Look Past The Corporate Promotion and...
you'll find a good read. First, the pictures are sensational. They capture the simplicity which is at the heart of H-D's designs since inception. Also, this book explains many of the bike and engine nicknames, that I was always curious about, in an easily understandable way i.e. Shovelhead, Flathead etc....

It also covers most of basic history of the MoCo but does so in a corporate promotional way. The author glosses over the AMF years when the quality of their products were poor. It's a 1 or 2 sentence mention and I think deserved more specifics. This is the only major soft spot in the book in that, at times, it seems like one of their rah rah brochures. Look past that and you'll find a great coffee table book.

One question the book left me with is how much the author is genuinely involved in the design of bikes. He may just wish to support the other people involved (humbly). Otherwise, to read the book it seems his major talent is drawing logos (as it reads). The book wasn't solid on that.

100 Years of HD by Willie G.
This book is written from the heart and soul of the one and only Willie G. It has great pictures and great stories. No one can tell them like the people who experienced it from within.
An absolute seller, and when you want to collect some 100th Anniv. books this year: this one may not be missed on your shelve.
Get it now!