Product Description

How does the man working behind the counter of a mom-and-pop diner for twenty-one years turn a good idea into a restaurant chain worth $2 billion annual sales? S. Truett Cathy, founder and CEO of Chick-fil-A, shares the answers in How Did You Do It, Truett?

The inventor of the chicken sandwich and the founder of Chick-fil-A, Truett Cathy also pioneered quick-service food in shopping malls, and is now one of America's most successful and respected businessmen. His restaurants, which are always closed on Sunday, achieve higher sales per unit than others that remain open seven days a week. Forty years after opening the first Chick-fil-A restaurant, the chain now has more than 1,300 units in thirty-eight states.

How Did You Do It, Truett? offers countless nuggets of wisdom. The 86-year-old chief executive officer's keen business sense, his commitment to his principles, and his desire to keep the business simple pours off of every page. His lessons apply not only to business, but family and community life as well.

Product Details

• Amazon Sales Rank: #117522 in Books
• Published on: 2007-11-16
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 128 pages

About the Author
S. Truett Cathy is founder and chief executive officer of Chick-fil-A restaurants and author of four books: It's Easier to Succeed Than to Fail, Eat Mor Chikin, Inspire More People, The Generosity Factor (with Ken Blanchard), and It's Better to Build Boys Than Mend Men. He and his wife, Jeannette, live in the Atlanta area, where he has taught Sunday school for more than fifty years, and have three grown children and twelve grandchildren.

Customer Reviews

Good Book
I got this for my husband and he is really enjoying it. He said that he likes it, but it is more about running a business then insperational reading, but good just the same.

inspiring
loved it. Chick fil A is more than just another business. It's a business with a heart and a purpose lead by a man who cares more about people than profit. As a result the business has both touched the lives of many while earning a great profit. Reminds me of the quote by C.S. Lewis "Aim at heaven and you will get earth thrown in. Aim at earth and you get neither."

An enlightening book
This is a book that give insight to someone who has worked hard, treated people fairly, and explains how he worked to produced a great product. It also told how he cared for his family as well as ones who need help.