| Defending Advertising and Selling: The Tradition of Books into which In Defense of Advertising Falls | ||
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| Does distribution cost too much? (Getting a...
by Twentieth Century Fund Originally published in 1939, this is the first work to take on the socialist attacks of distribution and middlemen as a waste... | The Economic Effects of Advertising (Gettin...
by Neil Hopper Borden Originally published in 1942 and exhaustively researched (988 pages), Borden provides detailed answers to the economic critici... | Advertising in Our Economy (Century of Mark...
by Neil Hopper Borden A 1945 300-page version of The Economic Effects of Advertising. |
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| Selling in our economy;: An economic and so...
by Harry Rudolph Tosdal This 1957 book is broader in scope than the title indicates. It covers the social and economic criticisms of marketing, not ju... | Advertising and Competition
by Jules Backman Published in 1967, this book is sometimes unfairly dismissed as biased because the author's work was sponsored by the Associat... | In Defense of Advertising: Arguments From R...
by Jerry Kirkpatrick $75.95 |
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| In Defense of Advertising: Arguments from R...
by Jerry Kirkpatrick $14.41 | Em Defesa da Propaganda: Argumentaç&...
Available from http://geracaobooks.locaweb .com.br/loja/product_details.php?id=123 |
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