 | A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
Buy new: $10.20 / Used from: $4.94 An easy read on why creative people will be valued more and more.
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 | The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization by Thomas Kelley
Buy new: $19.77 / Used from: $11.86 The ten personas who when brought together form a good team for innovation. The importance of diversity in innovation teams.
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 | The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth by David Silverstein
Buy new: $19.77 / Used from: $14.45 A collection of techniques for the front-end of innovation, as well as the experimentation and implementation phase. You need to be an expert though to know whether these techniques or some others are the most suitable for the case in question.
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 | Outliers: The Story of Success by Malcolm Gladwell
Buy new: $11.75 / Used from: $11.16 A good and easy read arguing that success is brought on by hard work and perseverance and not necessarily by creativity, with very interesting examples.
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 | Serious Creativity by Edward de Bono
Buy used from: $8.08 From a master thinker, a set of tools and techniques to deliberately and systematically bring out the creativity in people, including an argument on why brainstorming is old fashioned.
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 | A Whack on the Side of the Head: How You Can Be More Creative by Roger von Oech
Buy new: $11.04 / Used from: $7.48 A classic by Roger von Oech on how to be more creative. Entertaining as well as practical.
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 | The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life by Richard Florida
Buy new: $12.20 / Used from: $3.47 An important socio-economical book on the increasing dominance of creativity in the society. More relevant for the US in certain parts.
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 | The Wisdom of Crowds by James Surowiecki
Buy new: $10.20 / Used from: $5.94 James Surowiecki's seminal book on "crowdsourcing" explaining why a large group of people are smarter than a few experts, with important implications for big companies.
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 | How Breakthroughs Happen: The Surprising Truth About How Companies Innovate by Andrew Hargadon
Buy new: $23.75 / Used from: $10.98 Innovation through using and recombining existing ideas.
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 | The Future of Management by Bill Breen
Buy new: $21.56 / Used from: $10.35 A provocative book on the kind of management atmosphere which will nurture innovation and innovators.
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 | X-teams: How to Build Teams That Lead, Innovate and Succeed by Deborah Ancona
Buy new: $20.42 / Used from: $12.58 A really good book on the right kind of teams for innovation and how they function, by two Professors from MIT-Sloan and INSEAD.
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 | How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman
Buy new: $21.75 / Used from: $3.95 Unearthing and analyzing the right inputs for innovation is very important. This book by Gerald Zaltman is on understanding the mind of the market and developing insights.
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