Product Description

A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE. The most widely used and accepted practices in developing PR pieces are included, along with many visual examples and a breakdown of the goals for each piece.

Product Details

• Amazon Sales Rank: #108440 in Books
• Published on: 2006-03-06
• Original language: English
• Number of items: 1
• Binding: Spiral-bound
• 288 pages

About the Author
Barbara Diggs-Brown teaches in the Public Communication Division at American University. She has 30 years experience in the practice of strategic communication for both private and public sectors and nonprofit organizations. She has served as director of Public Affairs, Urban Mass Transportation Administration, U.S. Department of Transportation; director of scheduling and liaison, U.S. Department of Housing and Urban Development; and as press secretary during the Carter/Mondale Administration. Diggs-Brown is also co-author of BY THE COLOR OF OUR SKIN: THE ILLUSION OF INTEGRATION AND REALITY OF RACE. She frequently lectures on issues of race and the media.

Prior to teaching at American University, Jodi L. G. Glou worked for more than 15 years in many different areas of public relations and broadcasting. After receiving her undergraduate degree, she briefly worked at the Washington, D.C. bureau of Good Morning America before moving to Hill and Knowlton, Public Affairs Worldwide (H and K) in Washington. There Glou specialized in broadcast public relations?producing video and radio news releases, corporate training videos, and staging satellite media tours. She later went on to head H and K's radio division. After leaving H and K, Glou acted as the National Public Relations Broadcast Specialist for Feld Entertainment, the parent company of Ringling Bros. and Barnum and Bailey Circus, Walt Disney's World on Ice, and Siegfried and Roy, where she supervised all the broadcast public relations needs for more than a dozen live, nationally touring shows. Glou has also served as a consultant for several non-profit organizations, finance companies, and special events firms. Glou has been on faculty at American University's prestigious School of Communication for five years. She continues her teaching, writing, and research.

Customer Reviews

An acceptable overview for beginners
Students who are learning to write various PR materials will find the book's examples and content lists helpful. However, all topics are given cursory coverage, so students may be better served by a more comprehensive PR textbook. Working professionals are not likely to find any new or useful information in this book.