Product Description

Low- and no-cost tools that win customer loyalty

Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.

Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to

• Develop targeted customer profiles using affordable market research techniques
• Get inside the heads of customers and learn what makes them tick
• Navigate your marketplace and turn obstacles into opportunities
• Establish winning partnerships that support your company's growth
• Sell your brand to the world using brochures, Web sites, direct mail, and advertising

“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

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Product Details

• Amazon Sales Rank: #115192 in Books
• Published on: 2007-07-23
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

About the Author

Beth Goldstein, founder of Marketing Edge Consulting Group, LLC, has more than 20 years' experience in sales and marketing. She works one-on-one with clients across the globe and teaches at Boston University's School of Management. Visit her Web site at m-edge.com.

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Customer Reviews

Right to the Point
The book "Small Business Marketing Toolkit" by Goldstein is one of those rare books that has essentially distilled all of the key point of marketing and related business into an easy to read and easy to absorb package. I am an entrepreneur and also teach entrepreneurship, and I have begun to refer to the content and approach of this book in both my work and academic lives. It cuts through all of the usual academic chatter and presents the most important points and insights in a clear and unencumbered way. I would highly recommend it to someone looking for these attributes in a book on this topic.

Practical Advice
Beth Goldstein has taken her years of real world experience put it into a easy to read format. The conversational style mixed with simple frameworks and practical tips make this a must read for any small business owner. Many books for small business owners simply reuse tools for large company marketing- but this book presents examples, market research methods and customer analytics in a language and scale most appropriate for small firm owners. The market plan implementation is definitely a winner. All small business owners should own this practical and useful book.

Great Book!
I really like this work. I believe it's:

1) Practical, and one can apply/use the information immediately
2) Has real-life stories of entrepreneurs
3) Great interviews with experts in the field
4) A strong focus on sales and marketing and how they need to work together
5) An important focus on developing customer surveys...everything you need to know in order to develop your own and make sure the information is valuable and can help you make decisions
6) A CD-Rom is so well designed it makes it really easy to use the information in the book and apply it to your own business...whether it's still a concept or a business you've been running for years
7) A down to earth, easy to read format

However, I believe that more worksheets or even more real life stories would add value. I would also love to see more information on sales, even if this is a marketing book.

But, overall it's terrific!