Product Description

The Book Called "Brilliant ...Indispensable ...and a Must Read" by Publishing and Publicity Experts!

The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition, shows you how to develop a cost-effective, targeted online book promotion campaign, assuming no prior technical skill other than basic computer knowledge. Filled with more than 200 pages of tips, techniques, resources, and examples, this essential guide will help you:

-- Develop a website that drives book sales
-- Create an attention-getting online media campaign that attracts both the press and potential readers
-- Plan and conduct a successful virtual book tour that reaches thousands more potential book buyers than any in-person tour
-- Profit from new media such as blogging, podcasting, and web video that enable you to develop and maintain an audience and your all-important author platform
-- Save time and money by choosing the most cost-effective products and services and automating your online book promotion campaign
-- Learn by examples, with dozens of sample scenarios that help you quickly put technique into action
-- Master the world of social networking sites like MySpace, YouTube, Facebook, and more to generate word-of-mouth buzz for your book
-- And much more!

Bonus Content to Help Enhance and Simplify Your Online Book Promotion Campaign

The Web-Savvy Writer contains bonus content to make your online book promotion campaign a success even faster:

Bonus #1: Ask the Experts: 12 Successful Authors Share Their Book Promotion Secrets. Detailed advice from 12 successful authors on the keys to their book promotion success.
Bonus #2: 90 Online Marketing Terms Every Author Should Know. This glossary will have you speaking and understanding the lingo in no time.
Bonus #3: Online Book Promotion Checklists. Detailed checklists to keep you on track with your online book promotion campaign.

Product Details

• Amazon Sales Rank: #646528 in Books
• Published on: 2008-11-02
• Original language: English
• Number of items: 1
• Binding: Paperback
• 210 pages

Review
"An indispensable guide to the very latest trends in online book promotion, a must for any author who wants to succeed in today's competitive publishing environment. This book is jammed with information on everything from online promotion basics to emerging technologies such as podcasting, blogging, and RSS, offering detailed guidance on how to promote both your book and your career as an author." --Dan Poynter, author of The Self-Publishing Manual

Review
"A MUST read if you want to utilize the most cost-effective and viral methods in promoting your book like blogs, pay per click advertising, online reviews, ezines and more. Patrice plows new ground filling the gap in the book promotion marketplace with her highly focused book on bringing technology to the forefront in a book marketing campaign. She's truly brilliant."

Review
"What is impressive about Rutledge's guide is its happy blend of analytic overview and practical detail about becoming web savvy. Every page has numerous easy-to-understand suggestions that will assist an author with marketing in this web-dominated era."

Customer Reviews

A book that offers an awesome crash course and many tips on how to design a small business Web site for maximum marketing punch!

What a lovely book. I'm really glad I purchased a copy for myself. I'm a SCORE volunteer counselor and quite often my clients ask about Web sites and Web site design, and how to incorporate them into their small business' marketing plan. This book is the one that comes to my mind when I recommend a tome for them to read so I don't have to go into a long-winded sermon on the ins-and-outs of building a Web site. The other book I like a lot is Susan Daffron's book entitled Web Business Success (ISBN: 0974924504).

The book has 12 chapters, but I haven't listed them below. The list below includes the topics covered in the book that I have prioritized and grouped the way I would have liked the book to read.

1. How to Design a Web site
2. Add a Blog
3. Add a Podcast
4. Add an Ezine
5. Create eBooks
6. Create audio CDs and DVDs
7. Learn about Shopping Cart technology
8. Learn about RSS technology
9. Learn about Search Engine Optimization (SEO)
10. Learn about Online Advertising
11. Learn about Online Marketing
12. Learn about Using Amazon to Promote and Sell Your Book

My favorite topics were 1, 2, 5, 9 and 11. In my humble opinion they are the meat to putting together a Net presence using a Web site. It is these topics that I recommend my SCORE clients focus on when reading the book. I've tried the ezine thing, and I have found it to be a waste of time and effort. CDs and DVDs are beyond me at this time. But maybe in the future I might consider them as a great marketing vehicle. I think shopping cart technology is good for a retail shop. But an author with only one or two titles may want to skip it. I don't find much use for RSS technology since I don't go heavy on reading blogs. Maybe when there get to be a number of good blogs to read, then I might recommend RSS.

I have recently read a few books on using Amazon to promote and sell POD books. I think they were written after this book, and they seem to do a better job covering topic #12 above. Maybe the material on Amazon in this book is a little dated? But I saw a lot of good stuff on Amazon in this book. Consider also checking out Shepard's book entitled Aiming at Amazon (ISBN: 093849743X) and Weber's book entitled Plug Your Book! (ISBN: 0977240614).

Don't think that this book is only good for authors who want to use the Net to market their book. The principles and techniques beautifully explained in this book are equally applicable to promoting any business. So any wanta-be entrepreneur that doesn't know much about the Net or Web sites will do themselves a favor by getting this book, reading it, and then studying it. 5 stars!

What an amazing resource!
This book arrived on Thursday and I read the entire thing by Sunday. it is a terrific resource packed with wonderful ideas for using the internet to promote your book. I followed many of the links given in the book and got my book's web site listed in a variety of directories and am in the process of implementing some of her other suggestions.

There is excellent information on how to set up your web site, how to use blogs and RSS feeds, and no small amount of marketing information that would be useful for businesses other than publishing. I almost feel like i don't want to tell everyone how useful this book is because I don't want them all using her tricks!

Very well done and useful --- I already set up my Amazon Author's Page. Thanks!

Incredible Internet Marketing resource for authors
I'm an Online Business Coach, and I was blown away when I got my copy of Patrice-Anne Rutledge's new book, The Web-Savvy Writer. She takes readers by the hand and walks them through the foreign and often confusing world of Internet Marketing and explains the concepts in plain English with great step-by-step plans to help authors implement these strategies in their book marketing campaigns.

The greatest kudos that I can give this book is that I actually learned about some new resources and a new strategy or two here. I'm pretty well-versed on most Internet Marketing strategies, so when I find a great resource that adds to my knowledge base rather than repeats information that I already know, the resource goes to the top of my recommendation list.

I've recommended this book to a number of my clients and colleagues, few of whom are authors. Why? Because the quality of the info provided is useful for ANYONE with an online business.