Product Description

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.

Product Details

• Amazon Sales Rank: #530898 in Books
• Published on: 2002-09-25
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 448 pages

About the Author
Professor Kleindl is a member of the faculty of Missouri Southern State College. He has been the Director of the Center for Entrepreneurship at Missouri Southern and a professor of marketing. Dr. Kleindl was one of the early developers of electronic marketing courses. He has been teaching computer technology to students since 1984. In 1994 he started a virtual marketing course designed to use multimedia application to promote products on disk and CD-ROM. The course evolved with the growth of the World Wide Web to become an Internet marketing course with an e-business strategic emphasis. Professor Kleindl's research and publications interests are related to entrepreneurship, innovation and strategy, and Internet marketing. He has a Ph.D. in Marketing from Oklahoma State University and an MBA from Southern Illinois University. Dr. Kleindl has consulted numerous businesses on Web page design, Web portal development, and developing business plans for high-tech IPOs.

Customer Reviews

A Good Introduction to the World of E-Business
This book marks a significant improvement in the universiy level texts on the revolution in business practice and orgranizaiton brought on by the Internet. The material is well presented and I use it for an introductory class in e-commerce and e-business marketing. This is a very difficult topic to work in as it changes so quickly, at least that is the politically correct way to phrase this. The reality is that the e-commerce revolution has many more casualties to take before it loses the "e-" and become just the way we do business. Teaching e-commerce to the employees of those future casualties requires a level of sensitivity that most book efforts to date have simply avoided. The usual model is to focus on the technology and to deal with the whole thing as another sales channel in the marketing department. Kleindl goes a good bit farther in suggesting the fundamental orgranizational changes that are inherent in becoming an e-business. I would have been happier if he had gone a little farther and more clearly stated that the camels nose is already in the tent and the whole thing is going to come down sooner than we think. But the fact that he went as far as he has may explain why this book is so hard to purchase. I have to have my students purchase is directly from Amazon as the Unversity of Hawaii Bookstore was told that it has not been published. Interesting.