Product Description

In Launching New Ventures, Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Updated Case Studies and Entrepreneur Profiles showcase a range of high-profile start-ups and their founders, while accompanying discussion questions allow students to apply their analytical skills. The enhanced ancillary package--with new testing, video, and online resources--makes course management more efficient and learning more dynamic.

Product Details

• Amazon Sales Rank: #494342 in Books
• Published on: 2005-07-14
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 453 pages

About the Author
Dr. Kathleen R. Allen is the coordinator of the Undergraduate Entrepreneur Program at the Lloyd Greif Center for Entrepreneurial Studies at the University of Southern California, Marshall School of Business, which was ranked by Success as the #1 Entrepreneur Program for Curriculum. She is a founding member of a commercial development firm, as well as a brokerage and a new high-technology manufacturing venture. Her expertise in new and emerging ventures, coupled with her experience in feasibility analysis and market research, has made her a valuable resource for many government agencies and businesses. In 1997, Dr. Allen was chosen as the National Spokesperson for the Microsoft Office Small Business Edition Campaign. The author of five books, she has also published numerous articles in prominent journals and magazines.

Customer Reviews

Most informative book in 8 years of business college
This book fully explains how to start a real entrepreneurial venture and make it a success! The author is the best expert in the field. I was introduced to this book through an instructor who had made this book required reading for a credit class. Instead of wasting hundreds of dollars on some seminar to start a small business, purchase and use this book to discover how much success you can achieve by thinking "outside" of the box. Launch a venture that can give real financial support to you and your employees. Who knows, you may be the next Bill Gates just needing some basic tools to start. Here are those tools. .......... Michael Taylor .......... V.P. Students in Free Enterprise ..........University of North Florid

EXCELLENT TEXTBOOK!!!!
This was a required text for my Small Business Management class. I am usually not too fond of textbooks. But this one really sparked my interest. If there were ever a step-by-step guide for starting your own company, this is it. It is very easy to understand. It was written in clear English without any severely technical terms, so you don't feel like you need your MBA before you read the thing. Anything remotely complicated, it breaks down into realy simple terms. I really enjoyed this book. Its not very often you come acroos a textbook you wouldn't mind reading even if you're not taking the class.

Good Product
Book was good value and in great physical shape. Previous owner highlighted paragraphs at a time in a dark purple color that is kind of difficult to read. Nonetheless, it was still a great value.