Product Description

As an exhibitor at a trade show, your challenge is to stand out from all the other exhibitors, each one vying for the attendees' attention. After all, the average attendee will only visit approximately 30 exhibitors, regardless of how large or small the show is. How do you make sure those qualified prospects pick YOU out of the crowd? The answer is more than a well-designed exhibit. It can be summed up in one word: Promotions. Promotions - before, during and after the show - can be the one tool that separates you from hundreds, possibly thousands of other exhibitors.

Over 66 Tips & Tricks to Supercharge Your Trade Show Promotions walks you through the process of developing and planning effective, and more importantly, profitable trade show promotions. In this easy-to-read, information-packed book, you'll learn everything you need to know to ensure a successful show before you go. This book takes you through the process, from clearly defining your targeted attendee based on your objectives, to how to come up with innovative promotional ideas, examples of successful promotions, and much more.

Product Details

• Amazon Sales Rank: #1261598 in Books
• Published on: 1999-01-08
• Binding: Paperback
• 96 pages

About the Author
Steve Miller is a strategic marketing and innovation consultant specializing in the trade show industry. He works with show management to develop better shows and enhance their long-term relationships with exhibitors, as well as helping corporations more profitably exhibit at trade shows. Working his first trade show at age 16, Steve has since built a reputation for achieving exceptional results for his clients through innovative, results-driven techniques. His work with associations and show management companies includes consulting directly with exposition staff, boards of directors, exhibitor advisory committees, attendee focus meetings, industry research, analysis, recommendations, and exhibitor education. In some cases he has served as project manager to guide the entire process of re-invention. His clients have included the Food Marketing Institute, the National Housewares Manufacturers Association, the Society of Manufacturing Engineers, the National Association of Broadcasters, Coca Cola, Boeing Commercial Airplane, Volvo, and Philips Electronics, to name a few.

As President of The Adventure of Trade Shows, Steve has personally consulted for over 100 international, national, and state organizations, as well as speaking to over 75,000 consumer and trade show exhibitors around the world. His How to Get the Most Out of Trade Shows, now in its third edition, has been published and distributed throughout North America, Europe, Asia and Australia. His second book Over 88 Tips & Ideas to Supercharge Your Exhibit Sales, is the only book written specifically for exhibit staffers. His articles and video educational products have been featured in over 200 publications, including Fortune magazine, Sales & Marketing Management, Success, Expo, Business Marketing, the AMA's Small Business Reports, IdEAs, Washington Ceo, Fast Company, Medical Industry Executive, Exhibitors Magazine, Training & Development and USAir magazine.

Customer Reviews

Another Good Book on Trade Shows
This is another good book on trade shows. As I wrote on other reviews, the more you read on a subject, the broader your understanding will be.
Different writers bring different experiences as their focal point.

Read several books on the subject.