Product Description

Are trade shows a big waste of time and money? Are you, as Steve asks, "a trade show flop?" Or, are trade shows valuable, profitable, MEASURABLE tools that contribute to your company's bottom-line? Exhibitors who generate high returns on their exhibiting investment are in the minority. They see the value of events and look forward to the next one. What do these exhibitors know that the rest don't? They know their "Most Wanteds."

The Most Wanted Marketing Strategy for Exhibitors takes you though the process of exhibiting, backwards. Upside down. End to beginning. You'll go through the steps to determine the end result you want to create - your Most Wanted Objective. Then you’ll learn how to define your Most Wanted Attendee and your Most Wanted Response. Steve uses examples from both inside and outside the trade show industry to demonstrate the importance being focused like a laser beam on the result you want. That result – your "Most Wanted" – is critical to a successful outcome.

By using the strategic process outlined in this book, your next trade show can be a huge opportunity to create meaningful and measurable results.

Product Details

• Amazon Sales Rank: #2214080 in Books
• Published on: 2003-11
• Binding: Paperback
• 96 pages

About the Author
Steve Miller is first and foremost Kelly’s Dad, and Kay’s first husband.

Steve is a student, teacher, and designated thinker of curious, forward thinking, and continually restless (defined as dissatisfied with status quo) organizations. He operates a virtual strategic laboratory developing practical tools for applying the concepts that flow from his research and experience. (OK, he’s a consultant.)

The essence of Steve's work is to develop creative and implementable ideas that create value propositions for associations, and corporations. Steve has been variously called a change agent, alchemist, visionary, gadfly, and pain-in-the-butt. Some people actually don’t like him, and even say bad things about him.

His clients are unquestionably elite, and in his own words, "very way cool people," including 15 of Tradeshow Week's Top Twenty association-owned expositions and many Fortune 100 corporations:

CONEXPO-CON/AGG
Intl Manufacturing Technology Show
PACK EXPO
Food Marketing Institute
International Housewares Association
Society of Manufacturing Engineers
National Association of Home Builders
National Association of Broadcasters
Coca-Cola
Boeing Commercial Airplane
Dana Corporation
Volvo
Philips Electronics
Starbucks
Precor
Cincinnati Milacron

…to name a few.

Steve has presented over 1000 speeches, workshops, and seminars around the world. Besides his five books, he has written for, and has been featured in, over 250 publications, including Fast Company, Business Week, Fortune, the Wall Street Journal, the Washington Post, Sales & Marketing Management, ASAE's Association Management, PCMA's Convene, TSEA’s ideas, and Highlights. (OK, he made that last one up.)