Product Description

Behind the Scenes: Managing a Trade Show Without Losing Your Mind is an entertaining, easy to read book written specifically for people who manage and coordinate trade shows. Filled with step-by-step instructions on trade show management, Behind the Scenes examines all of the details involved in this lucrative marketing venue.

The book includes a trouble-shooting section, a detailed To-Do worksheet, and a handy budget worksheet. The author capably handles a diverse set of subjects, describing how to choose trade shows, pre-market the event, train booth staff, design the perfect exhibit, and how to handle logistics.

Product Details

• Amazon Sales Rank: #963753 in Books
• Published on: 2004-10
• Binding: Paperback
• 200 pages

About the Author
Pamela Rocke is a writer and marketing consultant. Rocke managed trade shows for nine years while working for a computer equipment manufacturer.

Customer Reviews

Book Review
Ms. Rocke has done an excellent job describing how a person in charge of a booth at a trade show can stay focused on the purpose of the tradeshow which is to create leads. She offers a step by step process and timeline that will give the reader the best results from his efforts. The book is easy to read, interlaced with humor, and well written. It is organized logically permitting it to be used as a reference during the entire process of preparing for the upcoming tradeshow. It is a must-read for anyone responsible for any aspect of a trade show.

A straightforward guide to running a successful trade show
Behind the Scenes: Managing a Trade Show Without Losing Your Mind is a straightforward guide to running a successful trade show. Chapters address the basic checklist, how to select the right space, tips, tricks and techniques for a quality exhibit, how to acquire well-designed graphics, recruiting optimum prospects, management logistics, and more. A no-nonsense manual that taps directly into the author's eleven years of experience managing trade shows in the high technology industry.

Good Information Contained in the Pages of this book
There is a lot of good information in this book. I always find it's best to have a variety of books, because you can get pointers from each one. Every writer, writes from his/her point of view and his/her experiences.