Product Description

Chapters in this guidebook reveal how internationally known artists, dealers and other experts handle today's art environment. Topics includes: insurance, contracts, art in public places, corporate collecting, professional art advisors, auction houses, and grants and artist/dealer relationships.

Product Details

• Amazon Sales Rank: #612845 in Books
• Published on: 1998-09-08
• Original language: English
• Number of items: 1
• Binding: Paperback
• 368 pages

Customer Reviews

Money Wasted on the Business of Art
I'd have to say I was very disappointed in this book. The title lead me to believe that there would be plenty of nuts and bolts information, when, in fact, there is very little indeed. There is one long-ish chapter on photographing artwork that contains a great deal of technical information on film, cameras,lenses, and lighting. (Most artists would be better served by hiring, or bartering work with, a competent photographer.) The rest of the book consists largely of personal reminiscences, rambling essays and opaque monologues.

Emerging artists want to know: how do you approach gallery owners successfully? how do you approach museums successfully? how do you prepare your portfolio? how does my work get seen? Well, emerging artists shouldn't expect to find useful answers in this book. The answers compiled in The Business of Art are mostly of the "If you're good enough you'll be found". "Get a magazine to write about you", "I got lucky", "Enter lots of competitions and hope someone notices you", and "Stop whining" variety.

There are a few mildly interesting, though not enlightening, personal stories about the New York art scene "back in the day", but don't look for much practical help here. I consider this as money wasted - both mine and the NEA's.

Not so good
There is a lot of info in this book. However, the information seems jumbled. I say that because, one chapter seems to be more for the emerging artist and the next for the established artist. I did not care for the chapters about the dealers (ex. one chapter in New York dealer, one is Houston dealer, etc.)
I would recommend other business of art books first and save this one for last if your starting a reference collection of art business books.

Lots of info
This book has a variety of information. Some info seems to be for the emerging artist, other info is for the more established artist. It's a good reference but I'd suggest other business of art books first.