Product Description

The first guide to selling art independently

* Easy-to-follow, in-depth advice on the marketing of art
* Follow-up to The Business of Being an Artist--35,000 copies sold!
* Exclusive information on "thinking outside the gallery" from other artists

This comprehensive resource shows artists how to make a living from their art--without relying on galleries. Through interviews with a range of successful artists, readers will learn how to write about their own work, how to arrange and curate exhibits, how to work in nonprofit arts spaces, how to determine when and if to advertised artwork for sale, and how to exhibit in non-art spaces. Artists will also find useful information for marketing their work, including photographing and framing, selling at art fairs, getting into juried shows, and selling over the Internet. Selling Art Without Galleries empowers artists everywhere to take control over their careers and find a market for their art.

Product Details

• Amazon Sales Rank: #140143 in Books
• Published on: 2006-09-01
• Released on: 2006-09-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

Features

• ISBN13: 9781581154603
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author
Daniel Grant, a contributing editor for American Artist magazine, is the author of six books, including The Artist’s Guide--Making It in New York City, The Business of Being an Artist, How to Grow as an Artist, and The Fine Artist’s Career Guide. His articles and essays have appeared in many major publications. He lives in Amherst, Massachusetts.

Customer Reviews

Not Terribly Enlightening
Although there may be some good information in this book for others, there wasn't much in it that I can make use of.
The author touches on various subjects, giving no real insight or information on any of them. For example, he mentions things like web marketing, signature letters, the artist's statement, etc., but then includes quotes from art professionals (critics, gallery owners, etc.,) some saying they consider them important, good or positive & some saying the exact opposite. So what did I learn? It's all a crap shoot with potentially huge financial risk. I already knew that.
Most of the various marketing opportunities discussed I was either already aware of or I'd already thought of.
In addition, although this book was published only 2 years ago, a fair number of the internet links provided are either defunct or just wrong.
There are also quite a few typos throughout, resulting in sentences that make little or no sense. Proofreading appears to have been done by Word spell check rather than a living human being.

How to Sell Your Masterpieces
The same personality traits that make someone a great artist are often the same ones that make him a one-man sales-prevention team. Solitary and obsessive, the artist yearns for a big gallery to "discover" him and make him a star, letting him stay home and do nothing but paint. The reality is that it's not going to happen without a lot of work behind you, and as artists, we have to learn business skills and learn as much as we can about marketing our work. Daniel Grant has provided us with a superb volume that is easy reading and takes us step by step through every angle of the art world, which has in the last decade or so become a complex jungle, as more and more well known artists are making a substantial living with their work, and those struggling to get seen are sinking to the bottom.

Mr. Grant explains the basics of marketing, from finding just the right venue for the type of work you do, to how to write the most concise and descriptive Artist Statement. As an artist always on the lookout for places to display and sell, I found Chapter 4, "Exhibiting in Non-Art Places" an eye-opener, and also the ideas presented in Chapter 7, "Specialized Markets." Part 2, "Starting an Art Business," has a treasure trove of advice for the artist just starting out, and will also have kernels of wisdom for the seasoned professional. I also appreciate that the author added listings at the end of many chapters, as some of them are useful additions to an artist's mailing list.

Well written, "Selling Art Without Galleries" has an excellent layout with nice readable print (artists usually have tired eyes after a day in front of the easel!). Mr. Grant gives us fresh ideas along with the facts of the art business, as well as a healthy dose of realism. "Selling Art Without Galleries" is a must have for every artist's bookshelf.

Selling Art Without Galleries
This book more than met my expectations. I did not realize how valuable the information could be to me until I opened it up and started reading--not from the first chapter but one that caught my eye. I spent the first few days reading every chance I got. It is packed with useful information. It is a good read for artists.