Listmania!
Resources for flacks and flacks-to-be
By an Amazon.com customer
Media Relations Handbook: For Agencies, Associations, Nonprofits And Congress (Communication Series)Media Relations Handbook: For Agencies, Associations, Nonprofits And Congress (Communication Series) by Brad Fitch
Buy used from: $45.00
An excellent book for PR students and government PIOs
Media Training 101: A Guide to Meeting the PressMedia Training 101: A Guide to Meeting the Press by Sally Stewart
Buy new: $19.77 / Used from: $14.01
Sally Stewart knows her stuff
Media Relations for the NewbieMedia Relations for the Newbie by TheCapitol. Net
Buy new: $139.00
Training course on Audio CD for new media relations practitioners
Public Relations Writing and Media Techniques (4th Edition)Public Relations Writing and Media Techniques (4th Edition) by Dennis L. Wilcox
Buy new: $79.80 / Used from: $0.58
Good book for new PR writers
Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your OrganizationWriting Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization by Catherine V. McIntyre
Buy used from: $10.99
When you need help writing EFFECTIVE press releases
Public Relations Kit for DummiesPublic Relations Kit for Dummies by Eric Yaverbaum
Buy used from: $2.00
Very, very basic. For beginners only - not worthwhile if you have expereince.
Press Releases Are Not a PR Strategy: An Executive's Guide to Public RelationsPress Releases Are Not a PR Strategy: An Executive's Guide to Public Relations by Linda B. VandeVrede
Buy used from: $131.35
Not for flacks - good for small biz owners
On Deadline: Managing Media Relations, Third EditionOn Deadline: Managing Media Relations, Third Edition by Wilma K. Mathews
Buy used from: $0.72
Useful text.
Media Relations: Merging Policy and Media Strategies (Capitol Learning Audio Course)Media Relations: Merging Policy and Media Strategies (Capitol Learning Audio Course) by Karen Foerstel
Training course on Audio CD for experienced media relations practitioners or policy wonks.