Product Description

Internet professionals pushing their businesses to the Web and dot.com entrepreneurs alike are grabbing this book to take advantage of the author's easy-to-understand tips and strategies for producing and maintaining a winning professional Web site. Webmastering For Dummies, 2nd Edition updates the content from the first edition to track changes in the technology over the past three years, and to give you insight into how best to use new developments on the Web -- like new scripting languages, new design tools, and Web Branding on online communities. This edition also features expanded coverage on tapping the potential of graphics on your Web site, and the best way to use those graphics to your advantage.

Product Details

• Amazon Sales Rank: #29058 in Books
• Published on: 2000-11-15
• Number of items: 1
• Binding: Paperback
• 432 pages

Amazon.com
Webmastering, though it's fast retreating from the bleeding edge it once occupied, is one of the last jack-of-all-trades job descriptions. A good Webmaster has to know something (quite a bit, actually) about computer networking, telephone services, software, database design and administration, user administration, electronic money transactions, and tons more. The job is not just about knowing HTML and being familiar with some graphics software. In essence, that's the point that Webmastering for Dummies drives home to its readers. This book doesn't go into much detail on any aspect of the job of the Webmaster--particularly the more-or-less autonomous kind that doesn't function as part of a larger corporate information-technology group--but it provides a good overview of the job, and a moderate amount of valuable information.

You'll probably want to read this book, or at least its individual chapters, straight through in the way you would read a novel. The plot here isn't much, but the authors like to describe their subjects in English, rather than with code examples or protocols you can follow on a keyboard. It's good reading, though it's sometimes muddled by digressions into Web sites with design budgets in excess of $500,000. People with budgets like that aren't going to be reading Dummies books to figure out how to set up their sites. You won't be disappointed if you're starting from zero, but expect to do further research. --David Wall

Topics covered: The varied skills that are part of the Webmaster's trade, including goals assessment, content accumulation, e-commerce engineering, service-provider interaction, and coding with HTML.

Book Info
(IDG Books) A friendly guide to Webmastering, from the latest high-tech schools to the newest trends in e-commerce. Includes how to attract visitors with content, community, and commerce, how to implement a B2B or B2C e-commerce plan, how to create effective marketing campaigns, and how to defend intellectual property. Softcover.

From the Back Cover
The fun and easy way(TM) to pick up professional Web know-how

Updated with the latest e-commerce strategies!

Build, manage, and promote a professional Web site

Build and manage a site that pulls in visitors -- and dollars!
Whether you're launching a new site from scratch or trying to breathe new life into an established Web address, a Webmaster's job is never easy. Relax! With this friendly guide, now updated, you'll get up to speed fast on all the fundamentals, from new trends in e-commerce to the latest high-tech tools.

Discover how to:
* Attract visitors with content, community, and commerce
* Implement a b2c or b2b e-commerce plan
* Capitalize on XML, broadband, and wireless
* Create effective marketing campaigns
* Defend your intellectual property
THE DUMMIES WAY(TM)
* Explanations in plain English
* "Get in, get out" information
* Icons and other navigational aids
* Tear-out cheat sheet
* Top ten lists
* A dash of humor and fun
Get Smart! www.dummies.com
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Customer Reviews

If you can't get started with this book, it's because you haven't read it.
This book really breaks down all the nuances of what being a webmaster really means. It's a wonderfully comprehensive book for getting your feet wet if you want to know what it takes to be the manager of a single site or an entire network. I'd give it 5 stars, but I thought it a bit tedious in places. Of course, as with any technology book, things will have changed right after ink hits paper, but the principles are still very, very useful.

Very fast service
Thank you for sending me the book I needed. :)
I received this book first out of all the books I ordered.
Very fast service.

Excellent Book For Those Planning to Be An Expert
I am an MBA Graduate and always felt that I have very little knowledge of Web Site Planning & Development. After reading this book I found, it is so easy to be a successful Web Planning AND Development Expert. This book starts from very basics and moves up to very high professional level.
I would recommend this book (Webmastering For Dummies 2nd Edition, by Brenda Kienan)to all those who have interest in Web Planning and Development but couldn't do it because they thought it is impossible to do!
I enjoyed reading this book and feel this book has opened many new avenues in my professional life, I hope it will do the same for you too.