Product Description

PRAISE FOR Integration Marketing

"The most important book of the year."
—Codrut Turcanu, founder of Remarkable Blogging, www.RemarkableBlogging.com

"Mark Joyner's new book rocks! After reading it yesterday evening, I put all other work on hold to create two integration marketing processes-and have been spreading the word about them. Already, within twenty-four hours, I've started seeing results. And the way I've implemented it is rudimentary and basic. There are so many nuances to make it more powerful and effective. To think so much wisdom and insight can be packed into such a short volume . . . wow! I'm urging everyone I care about in a business sense to stop everything else and read Integration Marketing right now."
—Dr. Mani Sivasubramanian, www.DrMani.name

"I've read the book four times in one day. I gave my first lecture on Integration Marketing to my staff today–it generated incredible excitement."
—Alan Walker, CEO, Knowledgism, www.knowledgism.com

"[Joyner deserves] a standing ovation for explaining so concisely how McDonald's and Microsoft are able to dominate their markets."
—Ian Del Carmen, President and CEO, Fireball Planet Corporation, www.FireballPlanet.com

"My company generated an additional $20,368 in revenue last month as a direct result of Joyner's integration marketing concepts."
—Frank Bauer, founder, Add2It, www.add2it.com

"I bought a $750,000 house in cash last year-pretty much because of the Integration Marketing strategies Mark taught us. It's now the major driving force of the growth of our company."
—Tellman Knudson, CEO, Overcome Everything, Inc., www.OvercomeEverything.com

"I must say . . . it's the most important book I've ever read. It's beyond the level of any other marketing strategy."
—Jason Mangrum, author of The Official Internet Business Q&A Report

Product Details

• Amazon Sales Rank: #159722 in Books
• Published on: 2009-05-26
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 160 pages

Features

• ISBN13: 9780470454596
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Inside Flap
The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common–from Microsoft to McDonald's to U.S. Steel–that helped them grow from small businesses to globe-spanning corporations?

The answer is "yes," and it's right here. The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner's Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as "business miracles" with a zero-dollar ad budget.

Now, Mark Joyner finally puts this amazing business-transforming methodology down on paper and shows you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity–before you commit time and resources to it.

Even better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You'll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black.

This isn't just some new buzzword for the same old ideas–it's a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effective. It's not complicated and it's not a magic bullet; it's a straightforward, proven system for getting exactly what you and your business need to grow–more profit faster.

About the Author
MARK JOYNER is one of the world's leading Internet marketers and the founder of Construct Zero. He was the early pioneer of many of today's biggest online trends and is the author of three other Wiley titles, Simpleology, The Great Formula, and The Irresistible Offer.

Customer Reviews

Save Your Money
Unless marketing is totally new to you, you have heard of and probably used all the concepts discussed in this very short book. Mark does try to stake out new territory by assigning new names to old concepts. But even then he discusses the concepts in very general terms. He talks about the what to do but never really gets around to specifics of how to do what he is talking about.

The book opens up by asking you to go to his website and complete five steps to see the Integration Marketing theory in practice. Step one is to provide your name and email address so you become part of his mailing list. The third step tries to sell you an advanced course on Integration Marketing.

Mark is a very savvy marketer. You will learn a lot more by watching what he is doing than by reading this book.

The contents of this book could be delivered in 15 - 20 pages if he cut out all the unnecessary fluff.

He promises to give a formula for calculating the profit potential for any Integration Marketing deal. However what he gives is a formula that requires a lot of arbitrary estimates. Garbage In Garbage Out comes to mind. It is easy to develop business projections. But business projections are only as good as the underlying assumptions. There was no real guidelines for developing the estimates that goes into this formula.

In my opinion, the entire book is designed to get the reader to seek additional, higher priced information.

There is no doubt that Mark can teach a lot about marketing. If you wish to become a student of Mark, save the money on the book and apply it directly to the higher level study.

Simple and sexy
I don't have plans of reading the book when it arrived, at first I was just scanning the pages and then I came across his statement that I will understand how to steadily and strategically grow my business, each and every month by the time I finished reading the book. I told myself that this is exactly what I want to know because my business is beggining to get sour and I'm getting depressed everyday. This is exactly what I need. I was intrigued and hopeful by the promise and went on reading the entire book that day. It was so simple and yet very sexy, very direct to the point, it was like I was having a face to face conversation with the author. This is a must-read!

Powerful Concepts, Real-World Applications
Mark's books are always a quick and easy read and this one is no different. You will not be bombarded with jargon or marketing theories that only "might work". You will learn real-world, practical strategies to grow your business - in the fastest, simplest and most economical ways possible.

There are many things that sets this book apart from other marketing books I've read... one of the most powerful is the use of a "predictive math" formula Mark has developed that can show you the likelihood of a particular marketing campaign's success or failure. It's really helping me evaluate and refine my own strategies.

I've also found the Integration Marketing website an invaluable resource. There are plenty of opportunities for integration with other entrepreneurs and marketers that are already familiar with the practice. Making strategic partnerships has never been so hassle-free.

So if you want to learn a system that will increase your profits almost instantly - get the book now, watch Integration Marketing at work on the website, and you'll be on your way.