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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get
By Bill Glazer

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Product Description

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy.

Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money.

Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return!

Product Details

  • Amazon Sales Rank: #17588 in Books
  • Published on: 2009-05-01
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 313 pages

Features

Editorial Reviews

Review

"I'm disappointed with & dislike this book. I am disappointed Bill has packed it so full & given away so much for such a small, token price & I unsuccessfully argued for stripping it back when I reviewed the manuscript. As is, this should be a $1,000 or $2,000 info-product sold as a kit of resources, not a book sold for the price of a Starbuck." -- Dan Kennedy "Author, Speaker, Consultant Dankennedy.com"

Review

"I'm disappointed with & dislike this book. I am disappointed Bill has packed it so full & given away so much for such a small, token price & I unsuccessfully argued for stripping it back when I reviewed the manuscript. As is, this should be a $1,000 or $2,000 info-product sold as a kit of resources, not a book sold for the price of a Starbuck." -- Dan Kennedy "Author, Speaker, Consultant Dankennedy.com"

About the Author

Bill Glazer is President of Glazer-Kennedy Insider's Circle, Professional Speaker, Marketing Consultant and Coach, and a much sought after copywriter. After 30 years of 'in-the-trenches' work with his own hugely successful businesses he perfected his unusually effective advertising (i.e. Outrageous) combined with Direct Response marketing that routinely receives outstanding responses.

Today clients pay Bill Glazer a minimum of $25,000 plus royalties to write advertising for them and they'll wait routinely 9-months for a $12,000 day of consulting.

Customer Reviews

Extraordinary value & at least one actionable idea per page5
Some books written by top marketers are essentially just sales letters, however poorly or masterfully disguised. This is not one of those books.

This is really a decade-spanning swipe file of the very best marketing campaigns Bill Glazer has seen and done.

This book is messy in the same way that good marketing is messy. It's not a book about brand-building or graphic design, it's a book about getting attention, surprising and delighting customers with provocative messages and promotions. It's sort of like Bill dumped the contents of his filing cabinet on the floor and started going through them one by one.

Most of the examples in this book are direct mail. Direct mail is a whole lot less fashionable than Facebook and online video, but done properly it commands far more attention. And since the size of most peoples' "junk mail" pile is at an all time low, mailing to existing customers and high-probability prospects is a strong bet. No sensible person can go through this book and not find a great idea they can use.

This is outstanding for retailers because of Bill's retail background. Many examples in this book are from retail.

As for my own audience, online marketers, it's good for us because it FORCES you to consider things you would never otherwise think about. Just by executing one or two of these ideas you'll put yourself in elite company.

Ideas in this book include examples of making web pages more outrageous with documented response percentages; sending things like popcorn and lunch bags and birthday specials. Placemats and x-rays and collections of winning headlines.

The only drawback is that the print in the book is sometimes fuzzy and you can't read the fine detail in the pictures. Fortunately, however, he offers a CD with all the exhibits.

Bill, thanks for putting out such a great addition to my swipe file.

Perry Marshall

Marketing Entertainment At It's Best5
The number one sin of all marketing is "Boring." In fact, 72% of all Direct Mail (which this book addresses) is sorted over a wastebasket. Bill shows page after page of outrageous marketing that never gets thrown away. Such as yellow legal-paper letters, little kids crayon letters, lumpy mail with nickels pasted to them, holiday cards that show a turkey saying, "Eat Ham!" Now that's funny; I don't care who you are!
However, what I like best is that Bill is not just some ordinary consultant or guru who only tells you how to do it. He's actually done it all himself! Bill has owned the number one men's retail store in Baltimore and many of the examples are from his very successful campaigns.
Everyone will enjoy these fun filled, exciting marketing ideas that will make their marketing stand out from the crowd.

On a personal note, I have known Bill for several years and have waited patiently to read this book. Bill has given us one of the biggest marketing swipe files that exists, with the best of the best marketing ideas I personally have seen. Bill even gives us a free CD with examples of all of these successful marketing pieces. Congratulations to Bill on an outstanding book.



Stand Out, Get Noticed and Generate More Customers5
In a world where your prospect is bombarded with millions of marketing messages this book teaches you how to get attention. Bill Glazer deconstructs outrageous advertising and shows you the components that have to be present for the outrageous to generate customers.

At the beginning Bill gives you a lot of background on the effective ways to use advertising to generate customers. Bill's an advocate of direct mail and he shows you several examples of campaigns that have worked for other people. But, rather than talking about advertising theory, Bill provides you real examples of mailings that business people have used to promote their business. Anyone can tell you what should work. Bill gives you examples that did work and tells you why.

You've probably seen ridiculous attempts by advertisers to get attention that leave you asking, "What?" In this book Bill dissects effective advertising campaigns to show you how to turn the attention you get from the outrageous and into buying activity. In chapters 5-8, Bill gives you the essential components to make your advertising effective as well as several ideas you can select from to boost your response. This book includes several split test examples so you can see the results of the letter mailed one way compared to the results of another method.

Appropriately, there's an entire chapter about follow-up campaigns. Outrageous advertising isn't all about one mailing and then done. It's about persistent communication with your customer. And, Bill's book gives you several examples of follow-up letters that are equal parts outrageous and easy to create.

I'm so glad to have this book. It'll be a huge short-cut when I'm looking for ideas to get attention and a checklist for the elements I must include to turn the attention I generate into new customers. I recommend that you add this book to your library. It'll be one of those books that pays dividends to you for years.