Product Details
Crossing the Chasm

Crossing the Chasm
By Geoffrey A. Moore

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Product Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Product Details

  • Amazon Sales Rank: #2857 in Books
  • Published on: 2002-08
  • Released on: 2002-08-20
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 256 pages

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