Product Description

Do you know how to market and brand for maximum profit? Donald Trump sure does. And now, Donald Trump -- and his hand-picked eperts, James Burgin and Jon Ward -- are teaming up to share their branding expertise with you. Now, you can. Introducing "Branding for Profit: Build Your Brand to Increase sales and Customer Loyalty." Donald Trump, James Burgin and Jon Ward know how to do it. They'll show you how in a blockbuster home study series (CD/workbook). Order today - and succeed the Trump Way!

Product Details

• Amazon Sales Rank: #1382444 in Books
• Published on: 2006-01-01
• Original language: English
• Number of items: 3
• Binding: Audio CD

From the Publisher
Now you can learn from America's favorite business leader, Donald Trump, and his handpicked branding experts, Jon Ward and James Burgin. Discover the Trump Way to transform your finances, advance your career, build your business and expand your life.

From the Author
"You have to tenaciously toot your own horn. Earn your reputation, make your name count and promote yourself relentlessly." -- Donald J. Trump

From the Inside Flap
Brands drive buying decisions. Not just once, but time and again. And not just for big business, but for every business.

Do you own a company? Are you a freelance professional? Do you have career ambitions? In every case, your brand is the key to your future success. Today, more than ever, effective branding is the way to capture customers and keep their loyalty. Here's how to do it.

Customer Reviews

Branding is important
An excellent branding tutorial. I thought the workbook would be silly filler but it was actually very helpful and was more like taking a course instead of passively listening to the audio. The workbook really does help build a brand and I learned from the audio the importance of building a brand. As a result I am now rethinking my entire product launch. I want to do it right and start with a strong brand that I can use to maximum effect. If you want advice on something, ask someone that has achieved what you want to achieve, who doesnt want to achieve what the Donald has? Dont forget to pick up other books for even more indepth knowlege but if this is the only one you get, you will be doing great.

Getting clear on the essence of your brand
Excellent. LIstened several times, did the workbook. Explains clearly what underlies the superficial aspects of your brand (logo, image, etc.). Takes you through the step-by-step process of what makes you special and unique. Essential for any person or business selling services or products that are intangible or complex. Do you have a hard time explaining what it is that you actually do ... in a few seconds? This will enable to do that with clarity and elegance. Highly recommended.

Buy this if you care about Branding
Look, I've listened to hundreds of audio tapes and CDs for many years. I have the entire collections from Trump to Brian Tracey to Earl Nightingale.

This is my favorite audio CD. I have alreadcy listened to the entire program 3 times and it was well worth it. I haven't even touched the multimedia CD yet. It's very educational and done so well. I want a sequel!