Product Description

Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.

Product Details

• Amazon Sales Rank: #3454 in Books
• Published on: 2005-04-27
• Original language: English
• Number of items: 1
• Binding: Paperback
• 448 pages

About the Author
Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL’s Creative Leaders competition. Robin has won numerous awards for design, writing, and teaching and is the author of twelve published books about graphic design, branding, advertising, and creativity, including ADVERTISING BY DESIGN (John Wiley & Sons) and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

Customer Reviews

Brilliant!!!
This book is the essence of graphic design. It is a must for any design student. The book itself makes one of the strongest visual statements that I've seen in any Design text. It's great for both the experienced designer and those who aren't accustomed to the nuance that so many overlook. The best parts of the book are the exercises. With problems that are enjoyable and challenging, Ms. Landa has created something that Professors around the globe should take notice to. This is the bible for graphic design students and is a great improvement over the first edition (which was great in and of itself).

Also recommended: The Education of a Graphic Designer(Heller), Design Discourse, The History of Graphic Design(Meggs)

Great resource for begining Designer
I am a design student, and this was our textbook for one of my design foundation classes. The projects that we did in class (and are now in my portfolio) were modified versions of some of the exercises in this book.

This book starts with the basics of 2D design and then builds on what you have learned. It is a great overview of other areas of design as well. This is a hands on book that allows you to learn by doing.

If you are interested in graphic design go get this book!

Thorough and engaging
This book is used as a course text in many design classes across the country. I can see why. Not so much a history as it is a survey of the current state of graphic design, it's quite possibly the best treatment I've ever read on the subject in a single volume. The 3rd edition is significantly expanded in content and reformatted versus the 2nd, and the illustrative examples are abundant and well-chosen. Many of the examples are accompanied by remarks from the designers themselves, which helps shed light on the concepts and thought processes behind the work. The text strikes a good balance between commentary and pedagogy, and as a result the book works for both instructional reference and casual reading. The end of each chapter contains related exercises designed to prod your right brain into action. This book will help you discover -- or rediscover -- what's fun and exciting about graphic design.