Product Description

How do you improve on a 'bible'?

This comprehensive, how-to guide to securing and servicing sponsorship has been the number one best selling sponsorship book since it was first published, with everything from book reviews to personal notes from readers calling it the 'bible of sponsorship'.

This fully updated Third Edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The Sponsorship Seeker's Toolkit, Third Edition is miles ahead of the rest, and following this step-by-step process the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world's most sophisticated. This Toolkit is full of easy-to-use tools, techniques, resources, and templates-many of them on the accompanying CD-ROM-to create a complete framework for the novice, and enhance the skills of seasoned professionals.

Product Details

• Amazon Sales Rank: #54737 in Books
• Published on: 2008-04-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 232 pages

Review
This is a how-to guide to getting funding by speaking to organizations in corporate language -- using the right tools to open the money box. It also ensures the sponsor gets value return for their investment. The two savvy authors walk you through every step of the process and provide checklists and templates for planning, proposals, and presentations, backed up by the diskett that comes with the book. The beauty of this book is that strategies for obtaining sponsorship by providing competitive benefits have been built into the instructions for structuring, negotiating, and managing a sponsorship proposal. Whether you represent a small local group or a large non-profit organization, this toolkit will equip you to achieve your funding goals. -- Vive Magazine, Spring 1999

This new books shows how to find sponsors, how to secure them, and most important, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, no-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last. -- AIM Mastering Management Books, September 1999

About the Author

Kim Skildum-Reid is one of the world's most recognized and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs popular industry hub, Power Sponsorship and cowrote industry bestsellers, The Ambush Marketing Toolkit and The Sponsor's Toolkit, both published by McGraw-Hill.

Customer Reviews

A toolkit you must carry with you...
After reading this book I took a whole new approach to sponsorship and corporate giving. It walks beginners through the basics and explains why new strategic sponsorship is the best new tool for funding your work. At the same time, it has as much advanced material as any experienced professional would need. The examples and templates are invaluable. At a time when things are changing so rapidly, this book lays out a plan, and gives you the tools, to be successful in raising funds. It has been essential in my work.

Buy this book
This book is a godsend for people on both sides of the sponsorship fence. I have managed sponsorships for a number of major corporates. It used to break my heart to see needy and well meaning organisations waste valuable resources sending poorly targetted proposals. Sponsees with the good sense to use a guide like the sponsorship toolkit, will greatly enhance their chances of finding a suitable sponsorship partner. Good luck!

Great book, Very helpful tool
If you are seeking a sponsor, this is the book for you. In a step by step format, in great DETAIL, the authors take you through all aspects of sponsorship: how to prepare if you are seeking a sponsor, what you have to offer, how sponsors see the world and what they look for, creating a marketing plan and how to write a proposal.

This was the dream book I was looking for. It is an invaluable guide and, I think, the gold standard for those seeking sponsorship.