Product Description

Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to

• Get organizational buy-in
• Approach potential partners
• Prepare a winning proposal
• Negotiate contracts
• Report results
• Build long-term equity
• Evaluate the success of the relationship

Product Details

• Amazon Sales Rank: #413638 in Books
• Published on: 2003-11-12
• Released on: 2008-12-08
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

Review
"Martin's advice is direct, succinct and illustrated with concrete examples." (Philanthropy News Digest, 7/27/2004)

"Martin's advice is direct, succinct and illustrated with concrete examples." -- Philanthropy News Digest, 7/27/2004

From the Back Cover
A Step-by-Step Guide to Forming a Winning Corporate Sponsorship Alliance

Each year corporations spend millions on cause-related marketing and event sponsorships, yet nonprofits often lack the information they need to approach a potential sponsor and negotiate a mutually beneficial relationship.

Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increase visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to

• Get organizational buy-in
• Approach potential partners
• Prepare a winning proposal
• Negotiate contracts
• Report results
• Build long-term equity
• Evaluate the success of the relationship

Made Possible By is a handy reference you will want to keep close by to help you handle cold calls, craft an offer letter, prepare for your first meeting with a potential sponsor, and better understand legal and tax considerations. This practical resource will also give you the confidence to speak to corporations in language they understand and to determine if the relationship reflects your organization’s mission and values.

About the Author
Patricia Martin is founder and president of LitLamp Communications Group, a marketing firm that counsels clients who need to forge and manage high-performance alliances, including sponsorships. Martin is a popular speaker and workshop leader on topics related to sponsorship and marketing alliances.

Customer Reviews

Finally a book that answered ALL my questions
This book didn't leave anything out. Before reading it, I had questions about how to put together sponsorship packages. Patricia Martin answered all of my questions in her very thorough book... including the questions I didn't even know I should be asking! Her writing style is direct and complete. It is refreshing to read a "how to" book that actually tells you "how to!"

She uses examples that clearly illustrate the things to do, and not do, during various stages of the sponsorship process. She includes worksheets that take all the guess work out of the process. She doesn't hold anything back. Everything you need to organize effective sponsorship packages and partnerships is in this book.

An essential tool for success
I was very excited to read this book because it really is an essential tool to help plan a sponsorship strategy, prepare a proposal, get a meeting, gain committment and ultimately bring in dollars. It is laid out in a very easy step-by-step process that everyone can follow and helps you realize the value your organization can give to potential sponsors. Most importantly, it takes the fear out of selling and demonstrates the correct way to speak to and work with potential sponsors for maximum benefit.

I refer to this book constantly during my sponsorship work with the California Pacific Medical Center Foundation and the Junior League in San Francisco and can say that it has significantly helped me achieve my fundraising goals and advance my career.

Complete, practical, truly useful.
Cheers for a book that actually tells me what to say, do, even think about in order to get a sponsor. For anyone who is serious about getting into sponsorship, where you will actually talk to sponsors and make deals, I recommend this book. I have already put to use the advice on cold-calling and proposal writing.