Product Description

An entertaining, enlightening and highly engaging guide to communicating your way through a controversial world.

Set in the not-so-fictional future, watch and learn as 3 students meet the "Reporter From Hell" at the Institute for Serving the Public's Information Needs, affectionately known as 'SPIN College'.

Learn to avoid the traps of negative messages and negative people by playing "The Spin Doctor's Game."

Discover how you can answer ANY question - from your boss, your co-workers, the media, or even in a job interview - using the "One Minute Power Message" template.

Picture yourself using the power of the common sense language of professional spokespersons to stop the PR-Speak or Bureaucrat-Speak, and MANAGE YOUR MESSAGE!

Product Details

• Amazon Sales Rank: #303823 in Books
• Published on: 2003-03-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 180 pages

Review
"A must read. Particularly helpful to executives, politicians, corporate spokespeople. This book teaches to create [positive, prepared and proactive] messages." -- IABC's (the International Association of Business Communicators) The Communicator, Nov., 2003, review by Lisa Belanger (linkd to full review: http://toronto.iabc.com/news/communicator/article.asp?

"Entertaining, often hilarious, Taylor and Olds' purposeful silliness makes the learning seem like play." -- The Miami Herald, February 23, 2004 (link to full review: http://www.miami.com/mld/miamiherald/business/8004800.htm )review by Richard Pachter

"excellent tips", a "breezy, weaving style", the "content overwhelms" -- Harvey Schachter, The Globe And Mail, May 7, 2003

"fabulous new book by the city's foremost experts on ... dealing with the media" "required reading", "a fun, easy read" -- Andrew Matte, The Town Crier, April, 2003

"like having a media trainer in your pocket", "for everyone who follows the bestsellers lists", "highly readable and usable guide" -- Kathee Muzin, P R Canada

About the Author
Ian Taylor is the former Public Affairs Manager at Toronto's Pearson International Airport, and an international expert in crisis communications and issues management.

George Olds is the president of Go4Results!, a Toronto specialty training firm specializing in communications and customer service. He is an award-winning public speaker and a Certified Instructional Designer, who's goal is to help people become better communicators.

Customer Reviews

Simply. the best
I happened upon this book by chance whilst on a trip to Toronto. Media relations is part of my job as a local authority worker in UK, so I thought I'd buy it even though I questioned myself as to whether it could be 'translated' to this country. How wrong I was! Having come to terms with the jargon and the examples, it's become my bible - both for my own use and in training sessions for colleagues. If only it had been around when I was starting out! Thanks you, Ian and George, no-one who speaks to the media for a company, local authority or government department should be without it.

Articulate, Witty, Practical Guide to Media Relations
This straightforward, realistic guide to media relations is a must read for anyone who has ever felt the trepidation of facing a query from the press, a customer or co-worker at a meeting.

Ian and George use practical examples to support their lessons, and a good measure of humour to make this an enjoyable read.

A little too artsy
There's some good tips in this book, but you're going to have to pick them out from the fictious, futuristic story it is oddly set against.