Product Mgmt/Mktg Books
Books that are specifically about Product Management.
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong BrandsThe Product Managers Handbook, 3EWhat Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Designing Brand Identity: A Complete Guide ...
by Alina Wheeler
The Product Managers Handbook, 3E
by Linda Gorchels
$37.77		What Customers Want: Using Outcome-Driven I...
by Anthony Ulwick
$16.47
Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger ProfitsSoftware Product Management EssentialsThe Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
Think Two Products Ahead: Secrets the Big A...
by Ben Mack
$15.00		Software Product Management Essentials
by Alyssa Dver
$23.07		The Product Manager's Field Guide : Practic...
by Linda Gorchels
$19.77
New Products Management (Mcgraw Hill/Irwin Series in Marketing)Winning at New Products: Accelerating the Process from Idea to Launch, Third EditionProduct Strategy for High Technology Companies
New Products Management (Mcgraw Hill/Irwin ...
by C. Merle Crawford
$165.31		Winning at New Products: Accelerating the P...
by Robert G. Cooper
$20.30		Product Strategy for High Technology Compan...
by Michael McGrath
$32.97
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