Product Description

Selling Power magazine says, "To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business." Sell far more, sell it faster, sell it easier. * Win customer trust instantly, by telling the whole truth about a product. * Transform negatives into powerful selling points. * Compare your product's shortcomings to a competitor's strength and come out on top. * Prove to your customers how perceived negatives translate into superior performance and greater satisfaction. And what does Selling Power say about NO LIE: TRUTH IS THE ULTIMATE SALES TOOL? They call it "a bestseller waiting to be discovered." Discover it today.

Product Details

• Amazon Sales Rank: #2119928 in Books
• Published on: 2006-11-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

From the Back Cover

Transform the ugly truth into beautiful sales

Afraid to talk to your customers about the potential negatives of your product or service? After you read No Lie--Truth Is the Ultimate Sales Tool, you won't be able to keep your mouth shut. This straight-talking primer for sales professionals introduces a powerful new approach to winning customers' trust instantly and selling more, more, more! And not just down the road but right now, in the account today.

Drawing upon his years of experience working with , Verizon, Budget Rent a Car, American Express, PepsiCo, and other top shops worldwide, sales guru Barry Maher shows you how to turn negatives into positive selling points, or even bragging points. Using entertaining, enlightening and even humorous "examples, anecdotes, case studies and pontifications," he details six proven strategies for turning lemons into lemonade. You'll learn how to:

• Win customer trust, instantly, by telling the whole truth about a product
• Transform negatives into powerful selling points
• Compare your product's shortcomings with a competitor's strengths and come out on top
• Prove to your customers how perceived negatives translate into superior performance and greater satisfaction

About the Author
Barry Maher is an unforgettable speaker and a cutting edge sales consultant whose results show up at the bottom line. His client list ranges from ABC/Capital Cities and the American Management Association, to Fuji Film and the National Lottery of Ireland, to Verizon (not to mention Ameritech, BellSouth, and SBC). He's been featured in USA Today, The New York Times, Businessweek, Success, and The Wall Street Journal.

Customer Reviews

A revolutionary, honest approach to selling and selling more
If you sell anything to anyone, this book is well worth checking out. I've seen the author speak and the book lives up to all my expectations, which were very high. Highly recommended for everyone from sales pros to beginners to those who aren't salespeople who just sometimes need to sell something to someone.

Guilt-free selling
The reason Maher scored a 5 is that if you're in sales even if it's just in the form of selling your ideas, vision or yourself you should read this book. It's by no means a definitive guide, but it is a must read.

When I first started in sales I was shocked to find my fellow salespeople, who considered themselves honest, fabricating stories to enhance perception or to create buying pressure.

This book gave me the confidence to sell strongly while maintaining complete integrity - without the need for ANY fabrication. Maher even shows a powerful, audaciously truthful way to close on the first appointment.

For me it wasn't so much about learning to build trust, developing a set of closes or techniques for presenting - although these are included in the book and are crucial for sales. For me, it was much more about striking a balance between loving the truth and actually earning serious dollars. (I once told my sales manager "I'd rather lose my job than lie").

Make Barry Maher more money so he can give you some tools to becoming a better salesperson - buy this book right now.

Really Works
I read the first couple of chapters and put what the author said to work. It really worked! I was charging some fees I was not dare to charge before. Wow I am pretty convinced. Thanks to Mr. Barry Maher.