Product Description

“The first strategy Janet developed for me turned a $572 expenditure into $31,000 in just six hours. Her second turned $1,280 into $105,000 in just six weeks.”-Jack Canfield, cofounder of the Chicken Soup for the Soul® book series

You've spent a lot of time, effort, and money to get where you are today. You've hired employees or established outsource relationships. You've developed products or services, advertised, sold, and delivered. Perhaps you work for a small business, sharing the owner's dream for substantial wealth. Along the way-without even knowing it-you've created something else too: marketable assets. Assets such as your relationships with suppliers, your advertising calendar, your Internet presence, your key employees, your sales force . . . and everything else that affects your business.

Instant Income is the first ever system to show you how to turn uncommon assets into income you can make and use in just hours, days or weeks-and to help you develop entirely new streams of income from unlikely sources. With Janet Switzer's proven secrets, you'll be able to

• Discover hidden pockets of potential income-at no cost to you
• Sell more to your current customers and generate new clients
• Lower costs, increase prices, and maximize profits
• Get others to do your marketing for you
• Create your own Instant Income implementation plan

This comprehensive guide is packed with ready-to-use campaigns, money-generating guidelines, do-it-yourself financial calendars, and so much more. Best of all, the purchase of this book gives you FREE full access to the Instant Income online tools. These tools include a FREE online audit, FREE sample intrapreneurship template, and FREE e-training program.

This is no ordinary how-to guide. This is Instant Income-for you, for real, for life.

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Product Details

• Amazon Sales Rank: #105427 in Books
• Published on: 2007-02-09
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 272 pages

From Publishers Weekly
In her first solo book, entrepreneur Switzer (co-author, with Jack Canfield, of The Success Principles) offers practical insights for business owners in a fast-paced text jam-packed with useful information and tricks of the marketing trade. Designed to bring in customers and cash, Switzer's guide builds on small business basics and provides authoritative strategy in an impressive number of areas: customers, joint-ventures, advertising, prospecting, sales, the internet, apprenticeships, negotiating deals and "earning extra income whenever you need it." Switzer is a firm believer in research, promoting the theory that the best marketing campaigns gather as much knowledge as possible about potential customers-their problems, needs and goals-in order to avoid the "customer complaints, returns, and refunds" generated by "selling prospects something they don't need." Packed with advice on everything from "Writing ads that make the phone ring" to "Launching a viral report" to "Going into business with the boss," as well as endorsements from Switzer's satisfied advisees, this book is a valuable resource for anyone who owns a small business or is interested in making some extra money; media-savvy consumers may also find this book useful in navigating the marketing forces that bombard them daily.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From the Back Cover

“You have a choice. You can spend 10 million dollars or 10 lifetimes to learn this rare information . . . or you can read this book. Every single thing you need is in it.”-T. Harv Eker, #1 New York Times Bestselling Author of Secrets of the Millionaire Mind

“Brilliantly simple and masterfully explained, the Instant Income formula can add substantial new cash flow to anyone's financial future. If you are looking to finish rich in your business, stop what you are doing and read Janet Switzer's revolutionary new book.”-David Bach, #1 New York Times bestselling author of The Automatic Millionaire

“In just 20 minutes on a Tuesday evening, Janet Switzer gave me a complete strategy for boosting my company's revenue. By Thursday afternoon, we had brought in an extra $332,650. Improve your own finances by reading this amazing book. Then buy copies for all your friends. The Instant Income system works so well, the results will take your breath away.”-Les Brown, legendary motivational speaker, talk-show host, and bestselling author of Live Your Dreams

“Lots of books will tell you how to invest your money. Instant Income tells you where to get the money in the first place. Janet Switzer's well-written guide truly delivers the first part of the wealth-building equation.”-Brian Tracy, bestselling author of The Way To Wealth and Getting Rich Your Own Way

“Everyone would like to have instant wealth, instant riches and instant success. Now Janet Switzer shows you exactly how to do it in the clearest, most step-by-step method ever.”-Mark Victor Hansen, cofounder of the Chicken Soup for the Soul® series

INCLUDES FREE ONLINE TOOLS TO BUILD YOUR OWN INSTANT INCOME® TODAY!

About the Author

Janet Switzer is the New York Times bestselling coauthor of The Success Principles with Jack Canfield, cocreator of the phenomenal Chicken Soup for the Soul® franchise. Since 1993, Switzer has been the leading income generator of choice for Mr. Canfield's seminars and speaking business and for Mark Victor Hansen's mega-seminars and in-house catalogs. She has also developed successful campaigns in media, direct mail, and specialty marketing for many of the most renowned celebrity entrepreneurs in the world. Visit the Instant Income Web site at www.instantincome.com.

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Customer Reviews

Depends on how you define "Instant"
If you buy this book looking for ways to generate "instant" income, you will be disappointed. While there are some good ideas in the book, it is not a how to manual. Most of the ideas presented take both time and money to implement.

Having worked with hundreds of small business owners over a number of years, I found the section on intrapreneurship (an employee going into business with the owner)to be a little naive. My estimate would be well over 90% of owners of small businesses would be rather closed minded about the concept.

I found the book to be a good reminder of lots of things any business owner should at least think about. However the information was extremely general in nature. While there were some good points on most of the subjects covered, if you don't have the know how to implement them, you will either need to buy into Janet's coaching program or seek other expert advice.

Again it serves as a better reminder and check list than as a how to manual.

A Great Place To Start
If you are considering generating more income from your existing business online OR you are thinking about creating a new online business - then this is a great book to grab a load of ideas on how to start. You will learn about income streams that you didn't even think of - ones that are quite easy - and then you also learn about some more advanced ideas if you are already somewhat established. What I really like about this book is that it is not one of those general fluffy books telling you things you already know about generating income. Like I don't need to hear one more thing how to save using the "latte factor". What I needed were a ton of ideas to work into my existing business - and that's what this book gave me. At the end, you will be able to sit down and design a marketing plan based on the great new ideas that you decide to use.

"Double-Barreled BANG For Your Buck!"
When I was growing up in New York, we had a saying about success, "It's not always what you know, but who you know that counts!"

Janet Switzer's "Instant Income" gives you the best of both worlds; Janet is the "who" you need to know, and she shows you exactly "what" you need to know and how to make it work for you! Instant Income will virtually lead you by the hand to your financial windfall in literally days.

As a test, I shared Janet's strategy for converting one-time customers to continuity customers (page 23) with a friend who owns a small business in Colorado. She had success in less than 30 days - picking up several new clients for sizeable fees!

Next, I shared Janet's strategy for building a business empire using a "Two-Step" seminar-workshop campaign (page 116) with a local colleague in the real estate business. Using Janet's "template" for writing effective copy, I wrote an ad which ran in a local paper and helped create a web presence. So far, the business has averaged about 30 leads per day and the first seminar is less than two weeks away! At $2,000.00 per enrollee, this business should generate more than $1,000,000.00 before the year is over!

Now that I've helped others, I've started assembling my own "Instant Income" system for myself!

If you don't purchase any other 'how to' book this year, buy "Instant Income" and use some of the "instant income" you'll produce to "gift" a copy to your friends and family! Instant Income should be the cornerstone of every library on achieving success.

At any price, "Instant Income" by Janet Switzer, is a double-barreled bang for your buck!

William W. Craig, III
Part-Time Income For You