Product Description

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, Persuasion in Practice deftly answers these questions and helps debunk many of the myths surrounding this topic. The book builds upon and extends the earlier book Persuasion: Theory and Context which was described by George Gerbner as a book that `returned persuasion to the mainstream of communication'.

The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media. For the academic or student wishing to understand better the theoretical and research origins of current thinking on persuasion - or for the practitioner in all of us wanting to know how this current thinking translates in to practice - you can't find a better resource than Persuasion in Practice.

Product Details

• Amazon Sales Rank: #1364918 in Books
• Published on: 1991-02-28
• Released on: 1991-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 233 pages

About the Author
Kathleen Kelley Reardon is professor of management at the University of Southern California Marshall School where she has served on the preventive medicine faculty. She is the author of seven books, including the Amazon Best Seller, The Secret Handshake and It’s All Politics about how politics impacts the careers of individuals and missions of organizations. She is the author of Persuasion in Practice (Sage) and three-time Harvard Business Review author– her latest article is “Courage At Work.” She was co-principal investigator and author on the feasibility study that launched Starbright later chaired by Steven Spielberg and conjoined with Starlight. Dr. Reardon was inducted into Phi Beta Kappa, Phi Kappa Phi and Mortar Board, received her Ph.D. “With Distinction” from UMASS, Amherst, and has been a political analyst with The Huffington Post (www.huffingtonpost.com).

Customer Reviews

Hiiden Gem
This book is a hidden gem. If you are a leader, or want to be a leader in business, government, law, UN, or the armed services, this book is required reading. In this one book, the author summarizes every persuasion theory. She acknowledges the successes of each theory, and then just as easily challenges their flaws. Her clear definition of persuasion and what it is not, for the first time gives a leader the ability to access each communication relationship he or she may be in. The book also for the first time gives sophisticated programmers the ability to create models for practice avatar models or create models for cultural change efforts- from persuasion with one person to persuasion with a population. Often marketing people forget humans are capable for thinking for themselves, and she underscores this point by pointing out persuasion is something you "do with people", not "do to people".