[completed 18 July]

’m really torn by this book… i’m wrestling with it as they say… having heard good things about it and noticing it on my boss’s bookshelf, i thought i’d take a shot at it… what happened from there was an 80 page assault on my job and alarms ringing over and over telling me that i should’ve quit years ago… i get that… but what i really struggle with is this concept of “Best in the World”… it’s the whole basis of the book… if you can’t be the best in the world at what you’re doing right now, then you need to quit and find something you can be the best in the world at… well, what if i can only be the best in the world at things that don’t pay the bills? what if really, i can only be the best dad in the world to my boys? the best husband in the world to my wife? [more]...

http://trudatmusic.com/raw/2008/07/19/on-leading-dipping-and-updating/

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Product Description

The old saying is wrong-winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

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Product Details

• Amazon Sales Rank: #2722 in Books
• Published on: 2007-05-10
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 96 pages