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What became the modern t shirt was developed in 1932 when officials from the University of Southern California Trojans football team (often credited to coach Howard Jones) asked Jockey International, Inc. to develop an inexpensive undergarment to absorb sweat and prevent a football player's shoulder pads from causing chafing. This resulted in the invention of the crewneck (or crew-neck) T-shirt. The shirts proved so popular that students started stealing them from the athletes and the athletic department reacted by stenciling "Property of USC" on each shirt, inadvertently making them even more popular.

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