 | How to Convert White Space Into Advertising That Sells by Clyde Bedell
This course was written in the early 1900's by Clyde Bedell, a master salesman and copywriting teacher. His sales principles brought his clients through the Great Depression and still apply today. I recommend this course for all copywriters to learn the basic, time-tested selling principles that are the foundation of good-selling copy.
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 | Scientific Advertising by Claude C. Hopkins
Buy new: $8.95 / Used from: $7.99 This is an advertising classic and a copywriter's must-read. It explains the important role of testing in marketing, rather than wasting money by shooting in the dark. Unfortunately, many marketers today don't test elements in their ads or copy.
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 | Tested Advertising Methods (Prentice Hall Business Classics) by John Caples
Buy new: $10.76 / Used from: $7.23 Another advertising classic...this book shows real-world results from testing different elements of ads. Several chapters concentrate on headline writing and what makes headlines that grab the prospect's attention.
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 | Start & Run a Copywriting Business by Steve Slaunwhite
Buy new: $13.46 / Used from: $7.99 This book is a must-read for all copywriters that want to go freelance. Steve walks you through step-by-step on how to set up your own copywriting business. He covers everything you need to know to get started!
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