Product Details

• Amazon Sales Rank: #18954 in Watches
• Brand: Casio
• Model: BG180AF-4
• Band material: Resin
• Bezel material: Metal
• Case material: Metal
• Clasp type: Buckle
• Dial color: Pale pink acrylic case
• Dial window material: Mineral
• Movement type: Quartz

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 35 mm

Amazon.com Product Description
Extremely popular since its original launch in 1983, this product shatters the notion that anything on a woman's wrist is a fragile piece of jewelry that must be handled with care. What you have before you is the result of Casio's engineers taking on the challenge of creating the world's toughest watch. Using a triple-protection design for the parts, module, and case, the G-Shock offers a radical new type of watch unaffected by strong impacts or shaking. Featuring a sporty resin band, this dynamic timepiece is powered by a digital-quartz movement on a pink dial, an auto calendar (pre-programmed until the year 2039), a countdown timer, and a multi-function alarm. With a water resistance of 330 feet and numerous technological advances such as Tough Solar Power and Atomic Timekeeping that keeps its accuracy to within +/-30 seconds per month, you'll have no doubt why G-Shock is considered by many to be the toughest watch in the world.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

Love it!
This watch is great. It is cute and sporty. The numbers are fine to read and the light helps if you can't see them well.

Disappointing and cannot see the time.
I know this watch looks really cute.Just got 2,the pink for myself and the dark camo to my sister.We both had a very hard time to adjust the time correctly because you cannot see the numbers.The Time will always come in "silverish-mirror" color on a pink background and you have to tilt the watch in order to catch a better look at the time.Although the instructions are clear, the difficult part besides trying to see the number is the buttons.They are kinds small and hidden making it difficult to set the time.
I am surprised to find out that Casio has made such a HUGE mistake in launching a watch like this Baby G.If you do not want to see the time but want to have the watch because it looks cute, buy it,other than that, don't waste your bucks on it.

Excelente Producto
Gracias a Amazon por la puntualidad en el despacho, tan solo una semana para la entrega del producto en Miami, 8 días (Free Shipping). El producto como buen CASIO es EXCELENTE, a mi esposa le gusto mucho.