Product Details

• Amazon Sales Rank: #384 in Watches
• Brand: Casio
• Model: AW591TM-8A
• Band material: Resin
• Bezel material: Metal
• Case material: Resin
• Clasp type: Buckle
• Dial color: white
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 660 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 52 mm
• Resin case; White dial; Day-date-and-month functions
• Water-resistant to 660 feet (200 M)

Amazon.com Product Description
As unique as you are, the Casio Men's G-Shock Ana-Digi Sport Watch #AW591TM-8A is packed with innovative style. Featuring a white dial with stick indices, two trim hands, luminescent accents, and three digital subdials, this timepiece provides 27-city world time, an auto LED light, five daily alarms, and an auto calendar that's preprogrammed until 2039. A metal bezel with red accents, a durable, 52-millimeter resin case, and a resin band held in place by a buckle clasp complete this timepiece's sturdy construction. This watch is shock-resistant and water resistant to 660 feet. It is protected by a one-year manufacturer warranty.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

G-Shock. I love it.
I received my G-Shock watch today which is exactly one week from the date I ordered it.

I love it!! Although the only gripe I have of it, is it was not as large as thought it would have been. You see I'm a classic G-Shock Glide user with large wrists and arms. That watch series were reminded me of clocks on your wrists, and well, to be frank I've always been attracted to G-Shocks because they looked and felt like TANK BUSTERS!!!

So that is why I scored my review at 4 out of 5 stars. It is however a good size, just not what I am used to. But listen it's a phenomenal watch. The white band and outer case makes it a stand out. It's true the picture above is blue, I guess the photographer forgot to white balance his shot before taking it.

I recommend this watch. And through Amazon w/ free shipping. Can't beat that.

awesome
this watch is awesome it looks way better in person tan on the the computer and it dosent look blue like it looks o the picture its light gray.